Samsung unveiled its personal digital assistant, Bixby, at an event in March alongside the Galaxy S8 and Galaxy S8+. At the time there was much promise, with the firm announcing core features like Bixby Voice, Vision, and Home. But, several months down the line, there isn't quite as much traction from the digital assistant as one would think, with many outlets panning it compared to its immediate competitors' offerings like Apple's Siri, Amazon's Alexa, and Google's Assistant.
In order to improve the experience, The Korea Herald is reporting that Samsung has assigned a new executive to the development of Bixby. Chung Eui-suk, who was previously Samsung Research America’s Vice Chief is now the head of service intelligence group in Korea. The firm has denied that the new assignment will mean replacing Rhee In-jong, who is Samsung Mobile’s Chief Technology Officer. Instead, both will work together, focusing on different parts of the company's development of its mobile segment.
Furthermore, the outlet has stated that we could see a new version of Bixby arrive at Samsung's Developer Conference that is being held later this month. Luckily, we won't have to wait long to find out, as the developer conference is set to take place on October 18.
Source: The Korean Herald via Android Authority