Sony, a long term manufacturer of consumer electronics was until today, one of a handful of manufacturers who had yet to join the OLED TV bandwagon, but all that just changed. With its most recent announcement, Sony has not only expanded its premium TV range in terms of LED TVs, it's also entered the OLED market with a bang.
The Sony XBR-A1E BRAVIA OLED TV is what can only be described as a game-changer for the firm. Debuting in three sizes - 55", 65", and 77" - the new series features an 8-million pixel self-illuminating OLED display which is coupled with Sony's X1 4K HDR processor, TRILUMINOS color processor, and X-Reality™ PRO, for real-time picture accuracy processing.
But the real revolution comes in terms of audio, which is delivered by Sony's new Acoustic Surface sound system. Rather than housing speakers within the casing around the TV, or by including a separate sound bar like some new models at CES, the A1E actually uses the OLED display as a speaker.
Though technical details are scarce at the moment, it's fair to assume that the Acoustic Surface system works by vibrating the display itself. As well as saving space and making for a thinner, neater display, there are also potential audio benefits when sound is projected from the same source as visual content.
In addition to the OLED display and revamped sound technology, the new model also includes Android TV, built-in Chromecast for mirroring, Playstation Vue, and Voice Search.
Launch dates and pricing for the A1E are still to be confirmed.
At the same time, Sony also boosted its premium TV range with new 4K X930E/X940E series devices. With many of the same features, but lacking the OLED and Acoustic Surface technologies, both models are likely to be significantly overshadowed by the flagship XBR-A1E device.
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