With the recent price drops from Microsoft for their Xbox 360 console, it would have been a fair bet for anyone that Sony would have followed suit to compete.
If you were a betting person, youd have lost. Sony have confirmed that their pricing as it stands will be their pricing going into the highly competative Christmas season.
With this Christmas firmly seen as a key point in the Sony hardwares life cycle, even given that the hardware is seen as a premium product by the manufacturer, with the current financial slowdown and the relatively cheap competition from Microsoft and Nintendo, its anyones guess how well Sony will fair with this decision.
View: Financial Times