Sony unveils new NW-ZX300 Walkman device for an eye watering $699 at IFA 2017

Just as Apple, the apparent market leader in the dedicated music player space, seems to be abandoning it, thanks to the growing popularity of smartphones; Sony clearly thinks the opposite is true, as it has just announced a new entry into its Walkman range with the NW-ZX300, which will set you back by a hefty $699 in the US, and £599 in the UK.

The Walkman is going strong with the NW-ZX300 and the NW-A40 Series. Designed for music lovers, they offer a host of features to enhance your listening. Enjoy compatibility with High-Resolution Audio, high-resolution digital noise cancellation and premium wireless sound via Bluetooth®. The Digital Amp function gives you Walkman sound quality when listening to music on your smartphone – just by connecting the two via a cable.

The device, which is being aimed squarely at 'audiophiles' that demand only the best quality sound from their devices, will feature Sony's S-Master HX digital amplifier capable of delivering 'high resolution' audio from native 32-bit 384 kHz PCM music files, including the MQA format for streaming. The device will also support wireless output through Qualcomm aptX HD audio and Sony's LDAC codec.

The Walkman NW-ZX300 will feature 64GB storage and touts 30-hours of playback on a single charge. It will come in several different color options as one can expect and will launch in October.

Source and images: Slash Gear

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