Sony was 'dancing in the aisles and high-fiving' when Microsoft announced Xbox One's $499 price

When Microsoft and Sony went head-to-head promoting their new consoles at last years E3 gaming conference, there was rampant speculation as to how much Xbox One and PlayStation 4 would cost. Microsoft ended up pricing its console at $499, while Sony came in at $399 – a fact the latter companys executives were extremely excited about.

In a new article, ArsTechnica reveals that Sony executives were celebrating the price difference at last years E3 when preparing for their own press conference. Microsoft, which held its press conference before Sonys, had announced its $499 price at the end of its show, much to the delight of the PlayStation companys executives. At this years E3, Scott Rohde, software product development head at Sony Worldwide Studios America, told ArsTechnica just how excited his company was for Microsofts announcement, saying he remembers "exactly where I was."

"We had a feeling they were going to come in at $499, but we werent sure," he said. "So yeah, we were dancing in the aisles and high-fiving. It was great. Anyone that came in on an interview, it didnt matter what the question was, I could always just answer it with $399. It was the answer to every question."

The price difference paid off for Sony, as the PlayStation 4 has taken a significant lead over the Xbox One in both U.S. and worldwide sales despite similar review scores for the two consoles.

Microsofts recent difficulties competing against the PlayStation 4 may change soon, however, as the company just began selling a version of the Xbox One for $399 without the previously bundled Kinect sensor. Its decision to bundle Kinect led to complaints that the sensor wasnt worth the addition cost, especially since Microsoft failed to release any first-party games that made significant use of it at the consoles launch.

Regarding Microsofts decision to sell the new bundle without Kinect, Rohde told ArsTechnica that Sony figured it was only a matter of time before that happened.

"I think that, to be truthful, we always assumed that eventually theyd have to release a SKU without a camera," he said. "So we were waiting for it to a degree, and we were ready for it."

Source: ArsTechnica | Images via Microsoft and Sony

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