Sony started something special in March with the launch of its Future Lab Program. While traditionally products and services are tested behind closed doors and out of the public eye, the Future Lab Program aims to change this by making the research and development process more open. By putting concept prototypes in the hands of real-world users, Sony is able to gain incredible feedback that can refine potential projects. Although there is currently a showroom for the Future Lab Program in New York, Sony has announced that they will open a new space in San Francisco.
Since Sony is now scheduling a Future Lab in San Francisco, that means that they will also be opening their application process to find potential Future Lab participants. In order to apply, you must sign-up on Sony's website. If selected to participate, you will be invited to a special event that will allow you to experience prototype 'N'. If you choose to officially become a part of the Future Lab program, there will be a non-refundable $100 fee. At that point you will receive a prototype via mail and will be invited to casual meetings in the San Francisco area to exchange views and to share your opinion on the prototype and its use.