Sprint and AT&T reach settlement over the latter's fake 5G branding

After filing a lawsuit against AT&T in February of this year over its misleading 5G branding on smartphones, Sprint has finally reached a settlement with its rival. Both network carriers confirmed to Dallas Business Journal that they have settled the case.

However, their agreement does not seem to involve forbidding AT&T from using the 5G Evolution branding in its marketing campaigns moving forward. AT&T started putting a 5GE label on 4G phones late last year, a move that drew flak from its major rivals Verizon, T-Mobile, and Sprint.

That marketing stunt ended in a legal battle between Sprint and AT&T after the former accused the latter of misleading consumers into believing they were connecting to a real 5G network. AT&T's claimed 5GE, which was launched in early 2017 and later rolled out in Indianapolis in July 2017, was actually nothing more than a rebranding of its 4G LTE Advanced and LTE Advanced Pro networks. In March, it was found that AT&T's proclaimed 5G network was not as fast as its competitors' 4G based on a network speed test conducted by OpenSignal.

Terms of the settlement between the two companies remain a mystery for now and both firms have yet to issue a statement.

Source: Dallas Business Journal

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