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Apart from the much-hyped AR/VR headset, Apple seems to be working on a new AR headset. According to sources, the Cupertino-based tech giant is eyeing 2024 to launch its first-ever AR glasses.

With its Snap AR community, Snapchat is determined to prove the value and impact of AR by developing the latest Lens capabilities, tools, and infrastructure including Lens Studio, and Lens Cloud.

TikTok has launched its Effect House to open beta that gives creators the tools and resources they need to create their own augmented reality effects and share them with other TikTok users as well.

Rumors of Apple readying its mixed-reality headset for launch in 2023 have been doing the rounds for the last couple of weeks. But a new report claims Apple may surprise us by releasing it this fall.

Motorola and Verizon have unveiled the 5G XR Neckband which is designed to promote a hands-free AR and VR experience. Pricing and availability for the device have not yet been shared.

Apple's rumored AR/VR headset is expected to house two processors, with performance akin to the Mac line, and will require a 96W USB-C power adapter like the higher-spec 14-inch MacBook Pro.

Thanks to the end of the holiday season in the U.S., this was quite an eventful week in the world of Microsoft with news items ranging from CES to Windows 11, to Exchange Server Y2K22 bugs.

Qualcomm and Microsoft are collaborating to design custom chips and offer integrations between their respective software to drive the adoption of augmented reality solutions and the metaverse.

Samsung has launched a new augmented reality app called Dreamground. It's available for Android and iOS at two locations; Hollywood Park in California and Samsung 837 in New York City.

Meta has shown off its haptic gloves which it hopes will make the metaverse experience more immersive. They are still considered a lab project and much more work still needs to be done.

With the company's focus on a virtual-reality vision for the future, Meta offers immersive experiences like virtual and augmented reality to aid in developing the next evolution in social technology.

Facebook has launched Group Effects on Messenger video calls and Messenger Rooms. The new AR feature is designed to make calls more fun and interactive. Group Effects will also come to Instagram.

Snap brings a global creative studio to serve the AR needs of creators, agencies and brands across platforms. Currently, Arcadia has partnerships with Shake Shack, WWE, Verizon and P&G Beauty.

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Vodafone has published a new report which states that the UK manufacturing industry could get a £6.3 billion boost if it introduces productivity-boosting 5G technology into its operations.

The company behind Augmented Reality mobile game Pokemon GO is set to release 'Transformers'. Based on Niantic's Lightship platform, this title will be developed by Very Very Spaceship.

Google has put down its Measure app that utilized ARCore features to compute an object's dimensions via your Android phone's camera. Starting today, it won't be available for download.

Snap has unveiled its SPS 2021 Spectacles. Unlike other Spectacles devices, the SPS 2021 will not be going on sale, instead, it's being reserved for Lens creators so they can create AR Lenses.

Apple has updated Clips to version 3.1 with a new feature called AR Spaces that scans a space using the LiDAR Scanner on the iPhone 12 Pro and Pro Max as well as the 4th and 5th-gen iPad Pro models.

Given increasing interest in Japanese pop culture around the globe, Google has introduced 3D AR models of 14 Japanese characters to Search, including Hello Kitty, Gundam, and Pac-Man, among others.

As previously hinted, Microsoft has announced financing plans for HoloLens 2 Development Edition in the United States. The 0% interest options go as low as $97.22/month for a three-year plan.

Nintendo has announced a partnership with AR specialist Niantic, which will see the two companies develop AR experiences featuring Nintendo characters. The first app will be based on Pikmin.

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Snap Inc and Oxford Economics have released a new report which says Gen Z will drive the economic recovery thank to their aptitude with technology. It said they'll also adopt AR first.

Microsoft Mesh is a new platform that aims to revolutionalize mixed reality by bringing real-time virtual collaboration across multiple devices. The Mesh app is now available in preview on HoloLens.

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A new report suggests that Apple is working with chipmaker TSMC on developing ultra-thin micro OLED displays - along with Micro LED displays - for use in form factors such as AR glasses.

Apple is apparently preparing to launch its first VR headset sometime next year, but it will be a niche product with a high price tag. It's also expected to have better performance than the Apple M1.

Mojang Studios has announced that the mobile augmented reality game Minecraft Earth is shutting down on June 30, less than two years after its public debut. Paid content has been disabled.

Vodafone has said it will begin stocking Nreal Light glasses in Germany and Spain from spring 2021 but will expand the product to other markets afterwards. It described the device as affordable.

Google is adding a few more creatures to its AR experiences on Google search, this time focusing on Australian wildlife. Animals such as koalas and quokkas are available with 3D models and sound.

A year and a half after it announced the HoloLens 2 Development Edition, Microsoft has finally launched the device in the United States, costing $3,500. Other markets will get it in December.

Live View in Google Maps has gained a number of improvements such as a more accurate pin, accessibility via the transit tab in Maps, and more. These changes will be rolled out in the coming weeks.

Facebook's Reality Labs Research head, Michael Abrash, has said that standalone AR headsets are about five to ten years away from the market. It comes after Facebook revealed Project Aria.

Superfan Studio is a no-code, browser-based tool to create AR experiences. Superfan Studio aims to be a one-stop creation, distribution, and amplification platform for augmented reality.

Apple may be working on augmented reality content for its TV+ streaming service. The AR feature could be introduced next year ahead of the company's rumored plan to launch an AR/VR headset in 2022.

Apple's AR lenses have reportedly entered trial production after passing the prototype stage two months ago. However, the product purportedly won't be mass-produced until after one to two years.

Google has announced that it's bringing AR-compatible 3D models for 10 dinosaurs in Google Search on mobile devices. The models can be placed in the real world to give you an idea of its size.

By drawing a virtual arc with a two-meter radius using augmented reality, Sodar is a web app created by Google to help enforce social distancing. It runs only on Android devices via Google Chrome.

Mozilla has published the first public release of Firefox Reality to the Microsoft Store. It comes several months after the browser was added to the Microsoft Store in an experimental fashion.