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Meta has officially kicked off pre-orders for its latest generation VR and AR headset: The Meta Quest 3. The hardware features the new Snapdragon XR2 Gen 2 to boast major performance boosts.

Snap Inc. CEO has announced that the company is winding down its AR Enterprise business because of the significant investments needed to maintain the technology that can be used elsewhere.

Snap has launched a new Lens Creator Rewards scheme that pays creators of popular AR lenses up to $7,200 per month. The performance of lenses will be measured in the United States, India, and Mexico.

Google has partnered with TAITO to celebrate the 45th anniversary of SPACE INVADERS. There's a new augmented reality title to play and Google Arts & Culture has a new history of the game.

Apple is set to unveil its mixed reality headset at WWDC 2023. It is rumored manufacturing cost exceeds $1,500. Also, the price will be much more than its competitors like Meta Quest Pro.

The AR game will be developed by Niantic, who previously created Pokemon Go. Players will be able to hunt monsters in the real world with their smartphones when it launches in September.

IDC has forecasted that VR and AR headsets will experience lower growth in 2023 than previously expected. Through 2027, however, the sector is expected to see 32.6% growth each year.

Meta has revealed its AR products roadmap for the next four years, during which the company will finally launch the much-awaited AR glasses that could potentially be the successor of smartphones.

The U.S. Federal Trade Commission (FTC) has officially dropped its lawsuit against Meta's acquisition of VR fitness company Within, in the first major loss for FTC commissioner Lina Khan.

The report claims that the long rumored mixed reality headset from Apple has been hit with some development issues, and that a planned April reveal has been pushed back until WWDC in June.

The augmented reality iOS app is being made available as open-source software soon. The app itself will also be removed next month from the App Store as a consequence of this step.

Apple analyst Ming-Chi Kuo says that mass shipments of the company's first AR/VR headset could be delayed to the second half of 2023. This is reportedly due to software-related issues.

Apple is looking to hire more people to help it with its VR and AR headset ambitions. It comes at a time when economic conditions are tough and companies are looking to layoff staff, not hire more.

Info-Tech Research Group has said the metaverse will likely disrupt the retail sector in a big way in the years to come. It found that retailers, however, found it difficult to know where to start.

Snapchat has partnered with Amazon Fashion to launch Snap lenses that let users virtually try out eye products. The feature brings an experience of Augmented Reality shopping for Snapchatters.

Researchers at MIT have developed a fascinating machine learning model that leverages sound to accurately map an environment and also determine the acoustics of the room at different locations.

The analyst firm IDC has said it expects augmented reality to really take off around the middle of the decade. This year, the sector is expected to see a year-over-year decline of 8.7%.

Apart from the much-hyped AR/VR headset, Apple seems to be working on a new AR headset. According to sources, the Cupertino-based tech giant is eyeing 2024 to launch its first-ever AR glasses.

With its Snap AR community, Snapchat is determined to prove the value and impact of AR by developing the latest Lens capabilities, tools, and infrastructure including Lens Studio, and Lens Cloud.

TikTok has launched its Effect House to open beta that gives creators the tools and resources they need to create their own augmented reality effects and share them with other TikTok users as well.

Rumors of Apple readying its mixed-reality headset for launch in 2023 have been doing the rounds for the last couple of weeks. But a new report claims Apple may surprise us by releasing it this fall.

Motorola and Verizon have unveiled the 5G XR Neckband which is designed to promote a hands-free AR and VR experience. Pricing and availability for the device have not yet been shared.

Apple's rumored AR/VR headset is expected to house two processors, with performance akin to the Mac line, and will require a 96W USB-C power adapter like the higher-spec 14-inch MacBook Pro.

Thanks to the end of the holiday season in the U.S., this was quite an eventful week in the world of Microsoft with news items ranging from CES to Windows 11, to Exchange Server Y2K22 bugs.

Qualcomm and Microsoft are collaborating to design custom chips and offer integrations between their respective software to drive the adoption of augmented reality solutions and the metaverse.

Samsung has launched a new augmented reality app called Dreamground. It's available for Android and iOS at two locations; Hollywood Park in California and Samsung 837 in New York City.

Meta has shown off its haptic gloves which it hopes will make the metaverse experience more immersive. They are still considered a lab project and much more work still needs to be done.

Facebook has launched Group Effects on Messenger video calls and Messenger Rooms. The new AR feature is designed to make calls more fun and interactive. Group Effects will also come to Instagram.

Snap brings a global creative studio to serve the AR needs of creators, agencies and brands across platforms. Currently, Arcadia has partnerships with Shake Shack, WWE, Verizon and P&G Beauty.

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Vodafone has published a new report which states that the UK manufacturing industry could get a £6.3 billion boost if it introduces productivity-boosting 5G technology into its operations.

The company behind Augmented Reality mobile game Pokemon GO is set to release 'Transformers'. Based on Niantic's Lightship platform, this title will be developed by Very Very Spaceship.

Google has put down its Measure app that utilized ARCore features to compute an object's dimensions via your Android phone's camera. Starting today, it won't be available for download.

Snap has unveiled its SPS 2021 Spectacles. Unlike other Spectacles devices, the SPS 2021 will not be going on sale, instead, it's being reserved for Lens creators so they can create AR Lenses.

Apple has updated Clips to version 3.1 with a new feature called AR Spaces that scans a space using the LiDAR Scanner on the iPhone 12 Pro and Pro Max as well as the 4th and 5th-gen iPad Pro models.

Given increasing interest in Japanese pop culture around the globe, Google has introduced 3D AR models of 14 Japanese characters to Search, including Hello Kitty, Gundam, and Pac-Man, among others.

As previously hinted, Microsoft has announced financing plans for HoloLens 2 Development Edition in the United States. The 0% interest options go as low as $97.22/month for a three-year plan.

Nintendo has announced a partnership with AR specialist Niantic, which will see the two companies develop AR experiences featuring Nintendo characters. The first app will be based on Pikmin.

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