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It appears that HMD Global has purchased the "PureView" trademark from Microsoft. The revolutionary camera tech was used in various high-end devices including Lumia 920, 925, 1020, 1520, and 950/XL.

A new Google Play Services beta build suggests that Android Wear will go under the moniker Wear OS. The re-brand comes just months after Google merged Android Pay and Google Wallet into Google Pay.

It looks like the BlackBerry brand may soon pop up on more than just phones. In a recent earnings call, CEO John Chen hinted at possible tablets, wearables, and even medical devices using it.

Although BlackBerry once held as much as 20% of the smartphone market share, today it officially bows out as the company announces it has sold manufacturing rights to the BlackBerry brand to TCL.

Google unveiled its new logo and brand identity system yesterday, and reactions have been somewhat mixed so far. But the company considered many other alternatives, including some radical options.

Google has unveiled a new logo and brand identity, which it says more closely aligns with the ubiquity of its products, and "shows you when the Google magic is working for you".

A European court has blocked Microsoft's attempt to trademark Skype's name in the EU, on the grounds that it is too similar to Sky's - but the effects of the ruling do not require a Skype rebrand.

'Microsoft Edge' is the new name for the browser formerly known as Project Spartan - and now that you've had some time to get used to the revised branding, what do you think of the new name and logo?

Amid recent speculation over the licensing of its brand, Nokia has now said it's "up to something", posting a mysterious image showing a black box with the Nokia logo, along with tomorrow's date.

Nokia's logo is vanishing from Lumia devices but it says it will be able to license its brand to other companies for use on handsets from Q4 2016, and that it can already do so on "other devices" now.

Microsoft has been named the world's second most valuable brand at $63 billion, according to Forbes, due in part to its massive sales and promotional deals, but still falling behind Apple.

Google has ousted Apple as the most valuable brand, according to a survey. Apple's brand value fell by $148 billion, a drop of 20%, while Google's grew to $159 billion, a 40% increase over 2014.

Microsoft faces a fresh trademark dispute over its OneDrive brand, as cloud provider One.com tells Neowin that the name could "lead to confusion" and that it is "consulting trademark experts".

YouTube's familiar logo is on the way out, as an updated logo has been revealed, with Google's corporate font and a flatter design based around the 'play' button. (Just don't call it 'Metro-style').

The name of Microsoft's new console was kept a closely guarded secret until its announcement - even the Xbox UK marketing director had no idea what it was called until the launch event on Tuesday.

Hints at new branding for Xbox, Bing, Skype and Yammer, and a look at some of the design process for Microsoft's new brand identity system, feature in a video entitled 'The Re-Imagining Of Microsoft'.

A new bit of information has been uncovered that shows that Microsoft is about to work to rebrand the company's image by producing three 60-second advertisements.

Microsoft's unveiling of its new logo is a key component of the major brand identity update across the whole corporation. We take a look at some of the other Microsoft brands that have changed so far.

Microsoft has regained its spot as the strongest "superbrand" in the UK, knocking last year's number one Google into third place. The ranking comes from a list of Britain's top 500 brands and is compiled...

Lenovo, the world's fourth largest PC maker, plans to phase out the IBM brand to which it acquired rights when it purchased IBM's PC division three years ago. Lenovo sales rose 20% to $4.4bn in...

AsusTek Computer Incorported has announced its intention to split in order to maximize competitive performance and minimize potential conflicts of interest. As things currently stand, it's possible for a company that competes with the AsusTek...

Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007 in a recently published ranking by market researcher Millward Brown Optimor. Factoring in financial performance and consumer...

The Cingular brand name will be gone in a few days and will be replaced with the AT&T brand. Yeah, I hear the Apple fanboys' worried whimpers. What about the Apple iPhone? Jobs announced it...

Available this holiday season in the United States, Zune includes a 30GB digital media player, the Zune Marketplace music service and a foundation for an online community that will enable music fans to discover new...

While it is purely speculative, at the moment, word has been spreading that AMD may decide to drop the ATI brand name and label all products under the singular AMD label. Want to know what's...