Neowin®

OnePlus has officially revealed its new branding, which includes a new logo, a new look for its tagline, and a new typeface. The new logo is meant to be more legible and recognizable.

Mozilla has announced that its Firefox family of products is getting a new set of icons, introducing for the first time a logo to specifically represent all of the Firefox apps and services.

It looks like the BlackBerry brand may soon pop up on more than just phones. In a recent earnings call, CEO John Chen hinted at possible tablets, wearables, and even medical devices using it.

After last year it planned to phase out the Motorola brand, Lenovo has now changed its mind. The Chinese company wants to bring back the iconic name, even ditching the ZUK brand in its home country.

Lenovo had publicly stated that it was looking to phase out Moto branding this year. But now, the company is reportedly looking to use Moto branding on all of its smartphones around the world.

Mozilla says it's modernizing its brand identity to help people "understand us better", and inviting its community to take part in the design process, but insists it's not crowd-sourcing its new look.

A BlackBerry executive confirmed in February that the company is working on two new Android handsets, and purported images of both devices have now leaked, also showing revised BlackBerry branding.

AOL's chief marketing officer has acknowledged that the company is considering changes to its identity, saying: "Are we going to keep the AOL brand or are we going to bring a new brand to market?"

It's not official yet - the announcement is rumored to be happening on Thursday - but Verizon reportedly showed its new logo to its staff earlier today, and it's already begun appearing in the wild.

Google unveiled its new logo and brand identity system yesterday, and reactions have been somewhat mixed so far. But the company considered many other alternatives, including some radical options.

Google has unveiled a new logo and brand identity, which it says more closely aligns with the ubiquity of its products, and "shows you when the Google magic is working for you".

Two of the most enduring brands in the UK mobile market are being phased out from today, as EE is killing off T-Mobile and Orange to focus on selling its 4G services to new and existing customers.

Amid recent speculation over the licensing of its brand, Nokia has now said it's "up to something", posting a mysterious image showing a black box with the Nokia logo, along with tomorrow's date.

Just a couple of days ago, the first pictures and specifications of the first Microsoft branded phone were revealed. The supposed entry-level smartphone is set to be announced this Tuesday.

Yesterday,the first images of a RM 1090 Microsoft Lumia branded phone were leaked and now it looks like the specs have surfaced as well; this phone will be targeted at the low end of the spectrum.

The phasing out of the Nokia brand from Microsoft's device range looks set to kick up a gear, as the company begins the next stage in its transition from 'Nokia Lumia' to 'Microsoft Lumia' handsets.

With the Nokia name disappearing from its handsets soon, Microsoft will be changing the way it brands its mobile devices. But would Microsoft-branded phones really appeal to potential buyers?

Microsoft appears ready to drop the Nokia brand from its mobile devices naming scheme, as the company launched a website called "Microsoft Devices" for phones made by the former Nokia unit.

After it emerged recently that Microsoft plans to drop its Windows Phone brand in the coming months, an official image for a new device shows the handset featuring the 'Windows' logo.

Some folks got a bit confused this week, believing that Microsoft's decision to drop the Nokia brand from its devices means the end of Nokia itself - but the company says it's "still very much alive".

Apple raised a few eyebrows by naming its wearable device the 'Apple Watch', but even its CEO has referred to it as the iWatch - a name that the company registered as a trademark in several countries.

A leaked document offers some insights into the branding decisions behind Microsoft's acquisition of Nokia's devices and services business, although many questions still remain.

The way phones, tablets, software and services are branded is becoming confusing and at times cliché. Why is it so difficult to name a product, and what is the obsession with the letter 'i'?

The upcoming rebranding of SkyDrive will likely happen in the near future and the name ‘New Drive' has been floating around the web but this will not be the name of the service.

Microsoft has dropped the "RT" from the name of the original Surface tablet on its official website although, as with its last Surface rebranding, it didn't formally announce the changes.

A video that was shown off during the Windows Phone 8 keynote has been put up on YouTube that shows the company's branding strategy that it will use to sell Windows Phone 8 to consumers.

Ultra-conservative Russian Orthodox Christians have taken offence over Apple's logo, believing it to be anti-Christian, and replacing the bitten fruit symbol on the company's products with a crucifix.

Amid all of the excitement today surrounding Microsoft's E3 announcement, one service did not come out on the other-side fair so well. The Zune branding is now confirmed dead but the spirit lives on.

Earlier today it was reported that Microsoft was going to be killing off the Zune branding. This information detailed out that Microsoft was going to blend the Zune branding into other services and eventually kill...

The big news over the past few days has been the partnership between Microsoft and Nokia. With Nokia given exclusive rights to further customize the platform and the ability to make great hardware, the partnership...

It wasn’t too long ago that AMD dropped a boat load of cash and stock to purchase ATI in one of the largest mergers in recent times. The $5.4 billion dollar investment, fortunately for AMD,...

On Wednesday, Intel posted a statement on their website explaining how their branding will look in the future; as CNET reports, the hardware company will be splitting their Core CPU range into three categories: i3,...

The Live branding at Microsoft seems to be under-going some drastic changes with the launch of MSN Soapbox, previously branded Live Soapbox, that along with the LiveSide news announcement yesterday on MSN Shopping (previously Windows...

Thanks to a sharp eyed Neowin reader who spotted this press release on AMD.com we can end the speculation on the future of ATI as a brand (or not). The ATI website now redirects to...

On February 16, Microsoft will be disclosing the Office "12" SKU line-up, product branding, and some directional pricing information to the press. The February 16 date is a press-focused...

We just received word that Microsoft has updated their Internet Explorer 7 browser graphics: "Hopefully, by now you've seen from our posts that there are a lot of new features and work...