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Google is rolling out the new Topics API to users which will collect and share interest data with advertisers. However, there is a simple way to disable it if you are not comfortable sharing data.

With Google killing off one of its privacy-preserving initiatives "FLoC" and moving to "Topics" instead, it's clear that showing you personalized ads without invading your privacy is a difficult task.

Google has announced that it has killed off FLoC, its privacy-preserving method of sharing your data with ad providers. Its replacement is "Topics" coming soon that will work locally on your device.

Twitter thinks it knows you, and as such the site will suggest "Topics" to follow in your notifications. While some might think this is handy, for others it's just another annoying tracking feature.