"The new Office" logo and brand discussed

Earlier in July, Microsoft launched a preview version of Office 2013. It's the next major version for the company's software productivity suite. In a recent blog post, Microsoft talks about how the company is putting a new branding name for its Office products and also talks about designing the new Office logo.

The revamped Office logo shows a modified door image, much like how the new Windows 8 logo shows a stylized window graphic. Microsoft's blog post says:

The new Office logo represents the doorway to new opportunities. You can think about it as your doorway out of your traditional workplace and into the world - to all the places where the doing gets going. The new Office helps you get things done from anywhere on your favorite Windows 8 devices, and the new logo embodies this.

Microsoft says that the new logo design also represents a new push by the company to create a more consistent logo and branding design across many of their products.

While most people will likely still refer to this new edition of Office as Office 2013, Microsoft's official branding for the new release is simply "the new Office". The blog states that this brand is used to cover two products. One is Office 365, which is the online services brand that requires a subscription fee. Microsoft says that earlier this month " ... we announced an extension of our Office 365 services for consumers - Office 365 Home Premium - and a new option for business users - Office 365 ProPlus, which join our Office 365 services for small businesses, enterprises, education and government."

The other product in "the new Office" branding are the Office Client: Release Year Editions. Microsoft states, "You'll see this label in suites such as 'Office Home and Student 2013.' These editions are also in the cloud and save to SkyDrive by default, but people buy and install once on a single machine."

If a person gets just one part of the Office suite, such as Word, Microsoft says they will have a year model no matter if you download them or purchase them for one machine. It adds, "If you are a subscriber, the year model edition is updated as part of new updates."

Source: Office Next blog | Image via Microsoft

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