The OnePlus 5T was officially announced last week, and it seems the handset is set to replace the OnePlus 5. In an interview with Indian Express, OnePlus India’s General Manager Vikas Aggarwal shared the future plans of the company as well as its online presence in India. Aggarwal revealed that OnePlus will discontinue the OnePlus 5 after its stock is depleted, focusing solely on the new OnePlus 5T.
If you look at our previous phone, the OnePlus 3T the last batch was sold out during Diwali and now the product will be discontinued. The same goes for the OnePlus 5, which will also be sold out in sometime, and we’ll have only one product OnePlus 5T in the market. As a brand we want to make sure there is one device which is the latest, and the previous devices are usually sold out once the new product launches.
Aggarwal mentions that the changes introduced with the OnePlus 5T are not significant enough to class it as a new product launch. Instead, it's just another variant of the OnePlus 5 which offers a better 18:9 display offering users with an improved multimedia and reading experience. However, there are noticeable differences between the OnePlus 5 and 5T as the handset also offers a different design due to its display, as well as top-of-the-line internals and a fingerprint scanner on the back.
The company launches a flagship product once a year, and later, another variant of the handset is launched with better specifications. A similar strategy was adopted with the OnePlus 3/3T and it seems it will continue this year with the OnePlus 5/5T, with the former being discontinued after it's sold out.
The company is also concentrating more on the online segment of the market since its working better for the company, reveals Aggarwal. Since OnePlus is targeting the premium segment of the market, most customers already have online access and don't hesitate in purchasing expensive products.
It's an interesting read, head over to the source link below to read the complete interview of Vikas Aggarwal.
Source: Indian Express