For years now companies such as Nintendo and Sony have developed portable gaming devices. More recently we have witnessed a games growth phase in the mobile phone industry. It is a growth that has stemmed from the technological progress being made. There are now more than close to one billion smartphones worldwide. Mobile phones with such high specs are all capable of facilitating a wide range of games. What’s more the recent popularity of the smartphone (the fastest growing segment) has given way for mobile phones to chip away at the market share of the likes of Nintendo DS and Sony PSP. The hardware available in smartphones presents great opportunities for game developers.
With one third of adults playing mobile games according to a report by the Information Solutions group, the market shows huge potential. Further research supports more growth in the mobile games market with 47% of time spent on mobile phones being dedicated to gaming and social networking. The statistics highlight a huge change in user behavior with a mere 32% of time spent phoning and texting. In China there has been a 5% increase in mobile game users in the first quarter of 2011. Although certain games are not playable to the many as they are unable to access game servers. Moreover, China much like India consists of a large proportion of Nokia users. High end phones are less mainstream. However, this with time will surely change.
Many developers such Gameview have not only become aware of the potential of casual gaming, they have also gone a step further delving into the realms of social gaming. Games like Tap Fish integrate social elements in way which we are very familiar with. Mobile games are more socially compatible. More traditional mobile gaming devices have struggled to benefit from the recent social network frenzy.
In terms of price, games sold on mobile platforms are a fraction of the cost of those sold by gaming giants. This can be very persuasive to the average person.
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