TiVo Pop-Up Ads Raise Consumer Concerns

Digital video recording pioneer TiVo Inc. has long promised "TV Your Way." But the company's plans for pop-up ads and restrictions on copying have sparked worries that the service may be eroding consumer control in favor of Hollywood and advertiser interests.

Is it becoming TiVo — their way? "Consumers are very distrustful of technologies that seize yet another opportunity to offer up advertising," said Mike Godwin, legal director of Public Knowledge, a public interest group. Whether the fears are founded or not, he said, "it feels like TiVo is taking away some of the prerogatives and flexibility that TiVo TV watchers have become accustomed to."

News source: Yahoo! News

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