TiVo Raises Price for 'Lifetime' Membership

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TiVo Inc. in March will increase the price for a long term membership to its television recording service by $50 to $299, the company said on its Web site on Friday. The new price, which is effective on March 3, covers the "Product Lifetime" of the TiVo machine, a digital video recorder (DVR) that allows users to save programs on a set-top box with a hard drive.

Alviso, California-based TiVo derives most of its revenue from fees for its service, which can automatically record programs based upon a user's personal viewing choices, or save an entire season of a particular show.The increase come roughly one year after TiVo raised the "lifetime" price to $249 from $199. A TiVo representative declined to comment on the price change, but said the company will continue to also offer the service for about $13 a month.

News source: Nikush.com

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