Twitter announced user-tailored trends yesterday, an optional update to the service's long-time trends feature.
The company has traditionally allowed users to view trending topics from either a worldwide list or a one of 150 selectable locations. The new user-tailored trends will display trending topics based on a Twitter's algorithms that take into account a user's location and the Twitter profiles the user follows. As seen in the screenshot above, however, the new feature will be an optional ability for users.
In a post on Twitter's official blog, product manager Sara Mauskopf said the new change are now the default way users will view trending topics on both the Twitter website and its mobile apps, although users can opt-out of the feature. If users wish to opt out of tailored trends, all they have to do is change their location on Twitter.com. Users will still have the option to view trending topics from a specific country or city as well.
Tailored trends began rolling out yesterday and will continue to roll out worldwide in the coming days.
Source: Twitter | Image via Twitter