Facebook recently unveiled its new company logo in order to distinguish the Facebook company from the Facebook app so that its consumers can easily perceive the products that come from the corporate monolith. The new branding customizes typography, capitalizing all letters in order to create visual dissimilarity between the app and parent company itself.
Today, Jack Dorsey, Twitter CEO, appeared to mock the redesign by posting a tweet.
Dorsey's tweet references to the rebranding which in essence is a switch to an all-caps version of the logo. Another oddity is that the new text-only logo will be added to various services Facebook owns, particularly Instagram and WhatsApp. A "From FACEBOOK" tag will soon appear underneath various pages to continually remind users of the parent company behind the app.
Dorsey does not shy away from voicing his issues with Mark Zuckerberg and Facebook. Last week, he announced that Twitter will not be permitting any paid political advertisement to run on the site, in contrast to Facebook's policy of not fact-checking advertisements pertaining to politics which drew immense criticism. Zuckerberg had defended that Facebook shouldn't censor politicians, but Dorsey argued that the decision isn't about free expression.