Ever since Twitter launched, analysts have been looking for ways that the company could generate revenue and turn a profit off its microblogging service. Recently it has been the focus of numerous takeover talks and theories, and the focus of companies like Google, Facebook and even Apple, although that talk was later debunked.
However, as TechNewsWorld is reporting, it would seem that the new business model is saved searches. Much like Google, which indexes your searches for content, Twitter is expected to generate data for the companies and show exactly what the top searches and trends are. Once Twitter decides to sort through search results, that information will be used to in target advertising to generate revenue for the company.
Twitter can't seem to do this alone and in return may acquire Bit.ly to do it, in exchange for Twitter stock. However, as ReadWriteWeb reports, Bit.ly's servers have already been moved and operational under Twitter's rack, possibly in preparation for the update.
16 Comments - Add comment