Microsoft released the Surface with Windows RT in late October and now that the holiday shopping season is over, many are wondering how many devices Microsoft has sold.
If you are willing to believe an analyst at UBS, Brent Thrill is stating that Microsoft has sold only 1 million Surfaces last quarter which is a revised figure and is down from 2 million. Despite the weak sales, Thrill is optimistic about the Surface as a product line.
Even though one million may be a small number, building brand recognition is as important to Microsoft as it is as landing sales. If they can make the Surface a household name, sales will eventually follow.
Microsoft has been aggressively marketing the Surface with Windows RT and we will be curious to see how they advertise the Surface Pro without creating consumer confusion.
Microsoft’s next iteration of the Surface will launch later this month and will feature Windows 8 and an Intel processor. This version of the Surface will be more powerful (and more expensive) than the Surface with Windows RT but many expect it to sell better as its target market is much wider than the Surface RT.
While we are optimistic that Microsoft will release Surface sales figures they may remain quiet on the numbers much like they have done with sales of Windows Phone 7 and 8.