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UK News: Apple cuts iMac prices in U.K.

Daniel Fleshbourne Administrator Neowin @dfleshbourne · Aug 2, 2002 05:54 EDT with -1 comments

Faced with sluggish PC demand and a slumping dollar, Apple Computer has trimmed the price of flat-panel iMacs in the United Kingdom.

The low-end model now sells for 1,149 pounds ($1,792.53), a 100-pound price cut. The mid-range version, which comes with a combination drive that can burn CDs and play DVD movies, now sells for 1,349 pounds ($2,104.55), a 50-pound price cut.

The move is a partial retreat from price hikes the company made in March for the iMac line, a move the company said was necessitated by rising costs for memory and flat screens. Initial demand for the iMac was strong despite the hike, although analysts began commenting in June that the market appeared to be flattening out. Apple introduced the machines, which resemble a desk lamp, in January.

Apple had already cut the price of its top-of-the line 15-inch model when it introduced an iMac with a 17-inch flat panel display at last month's Macworld Expo in New York.

News source: ZDNet