UK Retailers Cut Price of PlayStation 3 to Stir Sales

In response to reports saying that UK sales dropped 82% the immediate week after the PlayStation 3 release, several UK retailers have taken it upon themselves to cut prices of the PS3 to as low as £387.87, £37 ($74) less than the suggested price. Earlier this morning, Sony president Ryoji Chubachi was recorded as saying that the company is in the midst of re-evaluating the pricing strategy for its newest console, though such comments were later countered by a Sony spokeswoman.

"Credit goes to Sony for supplying for all of the demand, however this has left most retailers with a lot of stock and with the consoles costing around £400 you can imagine, it's not healthy for any business to have a lot of PS3 consoles gathering dust in a warehouse. We are obviously selling the console at a loss to try and attract new customers to our site. We are sure the PS3 is going to be big business for us over the next eight years so to get a good foothold in this market is essential," said boss Stephen Staley to MCV.

News source: DailyTech

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