Vanishing Point - new viral marketing campaign?

In the last 48 hours, viewers of the Internet Explorer Development Blog have been treated to a mysterious image on the right side of the page. Deliberately worded for maximum appeal, the text reads "Most of you won't figure this out", followed by a code of three sets of 20 characters and a web address.

Visitors to the linked site are treated to a Flash login page and a countdown timer.

Neowinians - set to work. Find out what this is all about.

View: Coded message
View: Vanishing Point website
View: Neowin forum discussion

The image reads (reproduced in text form):

Most of you won't figure this out


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