The CEO of Virgin Media, Neil Berkett, has attacked the principle of Net Neutrality, where ISPs stay hands off on the content they deliver, and not degrade the speed of any content, as "Bollocks".
The CEO said that the company, which is the UK's second largest ISP, is already in talks with some providers to make their content delivered faster than others. This is a huge issue, as was discovered by the BBC recently when ISPs threatened to throttle the on-demand iPlayer service if the publicly funded corporation didn't help pay for bandwidth costs.
Net Neutrality is really catching on as a popular issue in the United States, however it seems to be ignored in countries like the UK. Ofcom (the UK communications watchdog) have already stated they are keeping a "hands off" approach to the issue.
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