Today at the National Association of Broadcasters convention, NAB2005, Warner Bros. Studios and Microsoft Corp. announced their plans to collaborate on the release of a broad range of next-generation HD DVD discs using Windows Media® Video 9, Microsofts implementation of VC-1, the proposed Society of Motion Picture and Television Engineers (SMPTE) standard approved by the DVD Forum for HD DVD. Warner Home Video currently plans to release titles in the fourth quarter of 2005. HD DVD represents the first major push to deliver high-definition content to consumers on optical media in the U.S.
The collaboration signifies Warner Bros." continued commitment to providing new digital entertainment experiences for consumers using the best digital media solutions available. Microsoft will collaborate with Warner Bros. to ensure that the video quality of HD DVD titles is unmatched, enabling true home theater experiences.
"Warner Bros. has evaluated the video quality of VC-1 and found it to be outstanding, making it an ideal format for the delivery of high-definition content," said Chris Cookson, chief technology officer at Warner Bros. Entertainment, Inc. "By releasing a wide range of titles in VC-1, we are creating great new opportunities to bring high-definition video to consumers."