The short-form mobile video app, which has garnered over 100 million downloads and is consistently topping the App Store and Google Play charts, has become somewhat of a cultural phenomenon over the past year. From silly videos to craft tutorials and even science experiments, the app has become a bottomless pit of entertainment.
It’s not difficult to understand why millions of people around the world gravitate towards TikTok. Not only does it offer a unique content format of 15-to-60-second-long clips on loop, it also offers a variety of editing tools that can fuel your creativity. You get photo templates, AR filters, visual effects, and the ability to sync your video to any audio of your choosing. Users are given free reign on what content to churn out, and the possibilities, as they say, are endless.
From the outside looking in, it’s easy to dismiss the app as a platform chock-full of people doing viral challenges or simply “hitting the woah”, but the DIY community is where it’s at. Whereas other social media sites are inundated with snore-inducing footage of kitchen remodels or chair reupholstering, TikTok is fertile ground for endlessly fascinating DIY content.
Don’t expect perfectly polished videos, though. With TikTok, it’s all about the beauty in the mess — the comedy in botched craft tutorials, the humor that comes with building anything and everything under the sun. It’s a place where you can find both inspiration and entertainment all at once.
You don't even have to be a creator to enjoy TikTok. Even if you're just a casual viewer looking to immerse yourself in content that will blow your mind, TikTok's repository of videos will not disappoint. Hunting for the next viral challenge? Sick choreography? Comedy routines? The app has it all. The best part of it all is you never quite know what you're going to get with each scroll. Each clip is more bizarre than the next, and that's why people regard the platform as just as fun as it is helpful.