Just over a month ago, Microsoft conducted a campaign stating how its home brew web browser Microsoft Edge 'edges' out competitors like Chrome, Firefox, or Opera when it comes to a laptop's battery life. It accompanied this by showing graphs and a video proving their claim.
And just recently, the Redmond giant has decided to take its war with other browsers, specifically Google Chrome, to a whole new level. It was recently seen that Windows 10 is displaying pop-up notifications on the taskbar, implying that Google Chrome drains their laptop's battery fast. Aside from this, it includes a message that if users switch to Microsoft Edge, they will gain 36% more browsing time. Windows developer Rudy Huyn was able to take a screenshot of such a message:
According to a report by The Verge, the message started appearing in early July for some users. It also appeared if the user was browsing on Mozilla Firefox.
In a message sent by a Microsoft spokesperson, the pop-up message was reportedly a part of Windows Tips, which is a collection of notifications that appear whenever relevant. "These Windows Tips notifications were created to provide people with quick, easy information that can help them enhance their Windows 10 experience, including information that can help users extend battery life," he said. "That said, with Windows 10 you can easily choose the default browser and search engine of your choice."
A user can opt to disable Windows Tips on Windows 10's notification settings.
Back in September of the past year, Microsoft also used Bing in order to recommend its Edge browser to users who were found searching for Firefox or Chrome.
Source: The Verge