Its no secret that Microsoft has had trouble filling its app stores with quality games and other content, so when the company announced Candy Crush Saga would be coming to Windows 10, it sounded like good news.
But its not. Apparently, Microsoft has struck a deal with the devil to make this happen as the company has also said that Windows 10 will automatically install this game during the launch period of the new OS. The announcement post states:
And we’re excited to be able to announce today that King will bring their game, Candy Crush Saga, to Windows 10. Candy Crush Saga will be automatically installed for customers that upgrade to or download Windows 10 during the launch!
Cleary, this is the deal Microsoft had to make to get this game brought to its stores. For King, the benefit is obvious but consumers get put in the middle with a game they may not want on their machine. While it can surely be removed, its still a "freemium" game that will now come with every Windows 10 install during the launch period.
What Microsoft does not clarify is what "the launch" means. We suspect this app install bundleware will only last for a limited time but the company is not saying when the deal will expire.
Microsoft is offering upgrades to Windows 10 for free and we hope this is not a trend of how the company intends to generate revenue with the OS.