If you are one of the few people who subscribe to a print magazine these days, or just buy one off the rack, you may notice that the covers for some of them look like a Start screen for Windows 8.
That"s because it"s part of a new marketing campaign from Microsoft and publisher Conde Nast that will feature cover "attachments" to 14 magazines that will have a December 2012 cover date. The magazines include Wired, The New Yorker, Vogue and Glamour. Most of the Start screens are designed to look like they have been set up by the magazine"s editor in chief.
Ad Age reports that, according to a Conde Nast spokesperson, these attachments are not actually paid ads at all. However, the spokesperson does admit that the attachments are "clearly coordinated" with the Windows 8 ads that Microsoft did pay for to be placed inside the magazines themself.
The report states, via unnamed sources, that some of the editors of the magazines involved in the Conde Nast-Microsoft deal were not happy with having to run the Windows 8 cover attachments. Indeed, Vogue"s long time editor-in-chief Anna Wintour was one of three Conde Nast editors who did not appear on the Windows 8 cover of her magazine.
Source: Ad Age | Image via Conde Nast