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Windows "Mojave" - Vista ad compaign

Tom Warren Neowin @tomwarren · Jul 29, 2008 06:43 EDT · Hot! with 170 comments

From the Windows Vista Blog:

"Last week we showed a video of the Mojave Experiment to a small group of folks here on campus. Today we are excited to share the results with the public.

For those new to the Mojave Experiment, it's a focus group effort we initiated a few weeks ago. We interviewed and polled 120 participants in San Francisco, in hopes of better understanding everyday users' perceptions of Windows Vista and seeing whether there really is a gap between perception and reality. We wanted to see how people reacted to Windows Vista when they were not aware they were seeing Windows Vista. We recorded our discussions, and today you can see them for yourself."

Video: >> Click here <<