Microsoft and its hardware partners are going to great lengths to promote Windows Phone 8 and devices running Microsoft"s new mobile operating system. What"s the latest marketing technique? Featuring a Windows Phone 8 device in a Ke$ha music video, of course.
In her video for the single "Die Young," which was released on VEVO today, the pop artist and one of the video"s actors can be seen using what appears to be a gold Nokia Lumia 920 from about 1:22 to 1:32. The Windows Phone 8 interface can also be seen for several seconds in that time span.
Microsoft is making a heavy marketing push involving celebrities using Windows Phone 8. When the company held a launch event for Windows Phone 8 last Monday, it prominently featured actress Jessica Alba talking about the operating system and its new child-friendly features. Additionally, the first commercial for Windows Phone 8 featured NFL quarterback Cam Newton.
Nokia is also using celebrities in an attempt to push its Lumia range of devices. In addition to the Ke$ha music video, Lumia devices have also been featured in a music videos for Carly Rae Jepsen"s "This Kiss" and Flo Rida"s "Whistle."