The software giant is looking to hire a technical evangelist for Windows Seven. That sounds like a really good idea to me. But Microsoft had better hire someone who can be more thought leader than mouthpiece—a straight talker who can generate genuine enthusiasm while setting realistic expectations. Longhorn really hurt Microsoft's credibility. In early 2004, Microsoft started breaking feature promises made in late 2003—and the broken promises continued through 2005, as Microsoft dumped more and more Longhorn (aka Windows Vista) features.
The Windows Seven evangelist needs to sell benefits while not overstating them. In fact, Microsoft needs someone who can sell aspiration around limited benefits so that people can get excited about the product and the company can deliver more than promised later on. People buy things because they want to be happy, to believe their lives will be better from the purchase. Apple sells aspiration so well, and Microsoft needs to, too. The shoes are mighty big. Maybe Microsoft should call on the Friendly Giant. The job posting is dated Dec. 11, 2007, but Microsoft hasn't yet filled the position. It's a big, big job.