YouTube Opens its Ad Program to Amateurs

Google's YouTube said two days ago that it would expand its pilot advertising program to a select number of amateurs, giving more users a shot to make money from their homemade videos. YouTube said it will accept applications from amateurs to become part of its program that splices ads into online videos. The video makers will share in the resulting revenue. Until now, YouTube hand-picked a select group of major media companies and independent video creators for its pilot advertising program. YouTube said it will screen prospective participants, with a focus on video creators who regularly add new content to the site.

News source: DowJones (via

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