26% of AT&T iPhone users will switch to Verizon

ChangeWave Research released the results of a recent study today which asked current mobile carrier customers to predict their behavior in the coming months and focused heavily on Verizon Wireless in relation to other cellphone providers in the United States.  The survey, which questioned more than 4,000 people, was conducted days before the official word from Verizon; though it's important to note that common rapport was that the announcement was approaching.  In fact, The Wall Street Journal confirmed that the iPhone would come to Verizon almost a week before the actual announcement took place.

When AT&T subscribers were asked in December 2010 if they planned on switching mobile carriers in the future, 15% said that they were very or somewhat likely, which was up a considerable 5% since they were asked in September 2010.  AT&T users cited poor reception and dropped calls as their top reasons for switching.  Yet,  the survey proved that AT&T's dropped call rate improved in the last several months, down to a 4.7% call failure rate from 6%, at least from the point of view of its users.  That number is still significantly higher than Verizon's 1.7%, however.

But when AT&T subscribers were asked if they would switch to Verizon in favor of a Verizon iPhone, 16% said yes, 23% said they didn't know, while the rest claimed no.  When that question was asked to current iPhone users on AT&T, the percentage climbed up to at least one-in-four, at 26%, who claimed they were jumping ship.  More than 40% of all AT&T users planning to move to Verizon will do so in the next three months.

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28 Comments

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I wounder if those planning to switch (who already own an iPhone) are aware they can't take their current iPhone with them? I mean it's hardly an issue but just wondering.

I've always been surprised Apple was willing to partner with AT&T. Forgetting quality of service, I've always thought Verizon Wireless was more controlling with their hardware than any other carrier.

I recall VZW not permitting any other bluetooth headset on their phones when bluetooth first became popular. I've seen many instances where people on VZW ask me for help getting their pictures off their phone, and it's definitely not so easy to do it.

I've come to realize that VZW is probably the most controlling company out there. Most companies reserve the right to lock everything up, but verizon actually does it. To me VZW would be a no brainer if all we used our phones for was talking to people. But they are so much more now, and VZW is horrible at permitting the customer access to such things as their own pictures. I choose AT&T for the freedom, and I have service most of the time.

Now show me a study of people wanting to drop Verizon to go to AT&T and we'll see in reality the actual number.
And don't tell me there are no people wanting to drop VZW

I wouldn't switch under any circumstances because only AT&T provides any coverage where I live. Verizon and T-mobile are useless here.

Let 2 year expire, I'm sure that answer "Yes" will reach about 60% if Verizon improves their price and plan. Verizon known for Network but price & plan, never.

Noooo the iPhone has already begun to corrupt Verizon, no more early upgrades, now at&t customers moving over noooooo, T-Mobile here I come

Xepol said,
I wonder if they realized their current iPhones will not move with them ?

Doubt they care. Knowing Verizon, they will try and stick it to AT&T and offer some pretty good deals to switch.

techbeck said,
Doubt they care. Knowing Verizon, they will try and stick it to AT&T and offer some pretty good deals to switch.

True, there are some carriers I know of where I live where they'll buy you out of your existing contract if you sign up with them. I'm sure Verizon will probably offer something similar.

People say one thing, acting on what they say is another. When they see the ETF and other crap that goes along with switching, they won't switch. The number is more realistic in the 10-15% range and even thats high.

blachole said,
People say one thing, acting on what they say is another. When they see the ETF and other crap that goes along with switching, they won't switch. The number is more realistic in the 10-15% range and even thats high.


What is really scary, is Verizon has no reason to provide the ETF cost to the customer when switching. Unfortunately the AT&T customer will find out how much it cost after they have already made the switch. So basically most customers will just switch and find out the hard way they owe AT&T big money.

hOsTaGeZ said,
26% or 16% which one?????
Yeah, sorry, that can get a little confusing. I added a tad bit more verbiage to hopefully give it better context.

16% of ALL AT&T subscribers are going to Verizon; 26% of iPhone users are going to Verizon.

Troll said,
Good. That means for those of us forced to ATT by work plans will have 26% less congeation

Or congestion even...

If you asked me 2 days ago, I would have said yes. But since I just picked up a 3GS to replace my 3G, everything is much, much faster than before (I'm talking about basic surfing too).

warwagon said,
only 26%? I thought everyone on ATT was just itching to switch.

I think the contracts/ETFs had a lot to do with that.

warwagon said,
only 26%? I thought everyone on ATT was just itching to switch.
I think it mostly comes down to how vocal the dissatisfied minorities are on the Internet. I currently reside in Miami, FL and I think AT&T is fantastic... but on the Internet, it seems like *I'm* in the vocal minority. Though many surveys conclude that users do not like AT&T... I, for one, think those results are influenced by the bad rap they get from the media. (Darn, liberal media )

warwagon said,
only 26%? I thought everyone on ATT was just itching to switch.

LOL, Most of them are tied to 2Y plan or family plans, they're still slaved

warwagon said,
only 26%? I thought everyone on ATT was just itching to switch.

I have no desire to switch from AT&T as I actually like it. The people who hate it are more vocal than the ones who do actually like it.

In some places, AT&T's network and coverage are fine. In others, like NYC, it's so bad, John Stewart's Daily Show last night spent 5-10 minutes ranting on AT&T and iPhone!