60% of Twitter users leave within a month of signing up

According to Nielsen Online, 60 percent of Twitter users stop using it within a month, meaning that just 40 percent (on average) return after a month of signing up to it. Despite a huge increase in unique visitors within the last few months, the number of people who continue to visit the site afterwards is substantially lower than that of the competition.

In comparison to the competition, Twitter has audience retention rates almost 30 percent lower than Facebook and MySpace, who have almost 70 percent retention rates at the moment. However, these figures were taken before Oprah Winfrey, a US talk show host, shone some light on Twitter recently. Prior to that, just 30 percent came back to the site after a month of using it.

Although the social networking website is currently enjoying unique visitor rates which are up 100 percent (this March), many believe that the site will struggle to survive if it cannot maintain a higher level of user loyalty.

The loyalty of Twitter's users has fluctuated considerably, compared to Facebook and MySpace, whose user loyalty levels have been fairly steady, relatively speaking. Over time, Twitter's loyalty levels have gone both up and down almost 20 percent at times, and are currently heading up to 40 percent. One important note to remember though is that the results linked to above are only based on return visits to Twitter.com, as Mashable mentions, which could exclude people who use desktop based applications to send their updates.

But what's your opinion on Twitter, Neowin? Is it a quick and easy way to inform your friends and colleges what you're doing, or is it just another over-hyped networking site, plagued by completely uninteresting status updates? Let us know!

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twiter is boring, i only have an account so i get the new on batlefield heroes , but its just useless crap

i would never twitter my self, i find it just stupid

now i'm eating a freking apple
now i will take a dump
ohh a came back and i forgot to wash my hands

ohh god how exciting is my life reeeely, any one interested ?!

It's amazing how many people evaluate Twitter without an open mind.

It is not only to tell people what you're doing all day (I think that's a horrible way to use it), but it can be useful for many other things.

I'll admit that I thought the same thing at first, but after giving it a real chance, I do like it quite a bit.

gigapixels said,
It's amazing how many people evaluate Twitter without an open mind.

It is not only to tell people what you're doing all day (I think that's a horrible way to use it), but it can be useful for many other things.

I'll admit that I thought the same thing at first, but after giving it a real chance, I do like it quite a bit.

You like it that's great, but it is a fad and will be gone and forgotten in no time. These things seem so much bigger now because they go global so dang fast. Someone mentioned that fads are especially a USA thing, but I see now they are human thing.

Have never so much as been to twitter.com, or where ever it's web site is at.

Just reading about it is enough to make any intelligent person know better!!

Same with myspace, facebook, etc................

Should be against the law even!!

face it. people love fads, especially in the US. it's a fad-based culture. things come and go very quickly.

LIVESTRONG BRACELETS YEAH!

I signed up a few weeks ago... haven't been back since! No one I know uses it.

Facebook is pretty big between my mates, I was basically forced to go on there. I used to be on Myspace but stopped as everyone seemed to move over to Facebook, I must admit it's a lot better.

Twitter would have to be one the most boring and stupid uses of the web ever!! I really don't care to subscribe the inane rantings of some random yobbo half way around the world.

Forums have a use, Facebook has a smaller but still obvious use. Twitter is just useless.

This news doesn't surprise me in the least. Unless you are like Stephen Fry, who actually does have an astoundingly varied and interesting day, you have absolutley nothing to say that the world needs or wants to hear.

We don't care that you are sat in a lecture. We don't care what you had for breakfast, and we care even less that you've just switched the television channel over. Get over yourselves.

wow a lot of bashers. First off im not interested in twitter. Silly for me to care about other people who have no effect on my life. but to each their own. I agree about celebs etc using it but damn they are inviting people to know too much personal stuff. guess it helps sell crap.

btw we all have twitter on our minds when we respond to a post like this. we want to be read.

What I find funny, and I'd bet money on this...

If you walked up to a stranger that twitters and asked them face to face what they ate for breakfast, what they saw on tv, what doctor they saw, etc.. you would get a "f*ck off, it's none of your business" response. Yet, they post this crap on twitter for the world to know.

(never been to twitter. Never will. I'm just guessing at the content based on other feedback here)

Like most posters here I don't get it. Twitter is a waste of time and is a poor way to keep in contact. Its useless information. I did find a website called 8tracks.com that when you setup a mix there it can send a tweet which notifies all your followers that you posted a new mix, plus includes a url.
So I could see this being good for bands, businesses and the like, but not for the everyday person.
I am there but have no desire to tweet nor read them (my kids are there so like to be informed )

According to Nielsen Online, 60 percent of Twitter users stop using it within a month

Based on the response here - 60 percent seems low

I did my own checking of twitter -
Snoop Dog pushing bar-b-que stuff (some resturant or meats or something) - I am not sure this was really him...none the less - boring

So I registered as Robert Dinero or Joe Pesci (somebody from good fellas - I forget) ... here there is no validating that this person is real - so fake factor appears high

then I looked up Robin Williams or Sigorney Weaver and found some kid updating it with entries of ...
"I am hanging out with my dad this weekend - he is trying to entertain me - I wish I was home"
...or some snotty remarks
Then trying another hit on my results -I find one side of a conversation of some tennis people talking
*Picture MIRC and not seeing both dialogs... so it was boring

Social Networking garbage is my opinion

How is this a surprise?

Twitter is a limited version of "post on the wall" or whatever it's called on Facebook. It's just one tiny feature, and nothing else. MySpace and even moreso Facebook are full of things to do. With Twitter, you make a page and post. You can then read other peoples' posts. That's it.

It would be like saying people spend more time reading a Harry Potter book than people reading the paper in a single fortune cookie. REALLY?

I don't mean to be a total @rse by saying this but, what is the point of asking for our opinion when we've already had a front page article on neowin trying to convince us that it's worthwhile? To answer your question anyway, I havent tried mostly because 'social networking' doesnt appeal to me, but I do know someone who tried it and said it was useless after trying it.

You've got a fair point. I haven't been following the other articles recently other than to check I'm not posting a duplicate, so forgive me if that question has already been asked.

But I wouldn't say I was trying to convince you it was worthwhile - I thought it was reasonably unbiased, plus or minus a few words to make it a more interesting read.

Sorry I meant that another neowin staff member had posted an editorial trying to convince us that twitter is worthwhile. Fair enough if you didn't know that. You're article was perfectly fine in it's own right; I just had a problem when you put asking for an opinion into context with another article on the same site that is seemingly less interested in opinions.

Ah ok, I think I misread what you said.

But anyhow, thanks for the feedback, I'll keep an eye out for similar posts next time

I can imagine why people don't bother using it - only people with something interesting to say will say. And most of us have absolutely nothing interesting to say! I know I don't. My Facebook page is filled with crap updates like 'I've just been playing Resident Evil 5!', or 'Work is going to be interesting today!'.

I can imagine why people would leave... theres no instant interaction with Twitter, you have to add people of wait to be added. In my opinion they should adopt a system like facebooks, narrow twits down to regions by users choice, and then expand by adding friends etc...

I've been on it for 5 months now. I use it more to follow some friends, co-workers and people I find interesting, but I don't "tweet" at all. I think how "good" or "bad" Twitter is depends on what you use it for, how you use and what your goals are.

I have a facebook account so people can find me, however I never use it for much and only access it when I get a message etc.

Its best use is a connective way of finding people imo. And the reason that works is because so many people have it. The reason so many people have it is because loads of people live on it soo much.

So my conclusion is thanks to everyone who wastes their time on facebook as it helps me sustain 1 place where practically anyone can find me if they want.

Twitter again I understand why "popular people" such as celebrities have it, especially people who do interesting things or are funny such as comedians. But no most people I do not care what they are doing every 10 minutes.

i can't stand the twitter web site... that's why i use blu as my twitter client. does the same thing but works so much nicer

I tried it a little with the twitter app on my iphone, I uninstalled it after a day though. Facebook's home page is the same thing so I don't see the point of having two twitters.

It doesn't take long to realize that everyone else on Twitter is as desperate for attention as you are and no one truly cares what you had for breakfast, whether you found a parking spot, or whatever else you are whining about.

It also doesn't take long for a community to recognize a troll when they see one. Funny thing about trolls is that they seem to go hand in hand with attention whores, don't you think?

I think my comment might have been deleted. But just in case it wasn't...

the problem with Twitter is that leads people to believe that they are funny or witty when they are far from it. I have to remove friends from feeds in Facebook because of their twitter nonsense but I don't have the heart to tell them how ridiculous they are

I bet the robbers had a field day with it. Oh the McDoodle family is on vacation (posted on twitter) What a perfect time to rob them :P

Pixil Eyes said,
I bet the robbers had a field day with it. Oh the McDoodle family is on vacation (posted on twitter) What a perfect time to rob them :P

good point. *signs up*

I dont get it either, maybe that means Im getting old, idk, is 31 old these days? I've tried using it these last few days and it is boring. I don't care what other people are doing and they don't care what I'm doing. The people that I do care what they are doing, they are on my gtalk friends list and I talk to them there. Who cares what Paris Hilton had for lunch...wait, is she bright enough to figure out twitter.

zerbe said,
I dont get it either, maybe that means Im getting old, idk, is 31 old these days? I've tried using it these last few days and it is boring. I don't care what other people are doing and they don't care what I'm doing. The people that I do care what they are doing, they are on my gtalk friends list and I talk to them there. Who cares what Paris Hilton had for lunch...wait, is she bright enough to figure out twitter.


dude i'm 25 and i think twitter is a waste. why in the crap would i need followers? I'm not doing anything remotely important AT ALL. like it's been said here: if you want to know what i'm doing- call me up.

I think I lasted 20 minutes.....I don't get it.....letting everyone know what you are doing 24/7.....I thought that was what a cell phone was for.

Personally, it's nice for a nice short chat, but for anything longer it's limited I find.

Also, I don't see why other people would find what I'm eating, which doctor I saw, or which socks I'm wearing today interesting at all, so it's not for me.

I don't give a damn about where you are or what you are doing even if you are the president of the US. So it ain't for me.

Beastage said,
I lasted 5min then about 3 days later I get email that people are following me... lol? I didn't come back tho.

Where are you in twitter?. I am missing you.

:3

My opinion is that Twitter is just plain boring to me. I like Plurk much better It's nicer and don't look like some kind of a homepage of 72 year's old.

Oh yes Plurk is so much better, just had a look and clicked on one of the profiles on the main page (which I assume means it's popular here's what theperson had posted: "finished Scrubs Season 6 boxed set. Need moar Scrubs!", "listening to Magic FM, drinking lucozade, eating chicken soup. I WILL GET BETTER! lol " and "my iTunes has broken. FML."

So as with Twitter it's populated by people who only think they have anything of interest to say.

excalpius said,
The inherent flaw in the Twitter business model is...

There are only so many rabid narcissists in the world.

Lol, it is so damn true.

excalpius said,
The inherent flaw in the Twitter business model is...

There are only so many rabid narcissists in the world.

No doubt.