7-inch HTC Flyer tablet price cut by $200 today

Ever since Amazon announced earlier this week that it would sell its 7-inch 8 GB Android powered tablet, the Kindle Fire, for just $199, there have been rumblings of a tablet price war. This week, retailer Best Buy announced that another previously released 7-inch Android tablet, the HTC Flyer, will now be sold in its stores and on its web site for just $299.99. That's a big $200 reduction from its original price. According to its press release, "Best Buy is advancing growth of the tablet category by combining the most tablets under one roof with a shopping experience that allows customers to easily try and compare devices."

This price cut by Best Buy follows a similar move that it made earlier this week to reduce the price of all three models of Research in Motion's 7-inch Blackberry Playbook by $200 each, which makes the 16 GB model priced at $299. RIM had to quickly deny rumors that it was planning to completely discontinue production of the Playbook earlier this week.

With the holiday shopping season getting closer, we might see even more price reductions on older tablets before the end of the year. Amazon's ultra low price for the Kindle Fire could take market share away from some of these tablets unless they aggressively cut their prices. Already the Kindle Fire is the number one best selling electronic device at Amazon.com. The tablet, which will also have Amazon's cloud-based Silk web browser, is scheduled to begin shipping on November 15.

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11 Comments

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Tablets NEED to come down in price dramatically if or everyone will simply keep buying the iPad...I bought an iPad and an iPad 2 because there was no real competition on the market, and there still isn't...im not paying $500+ for an android tablet...however I did buy a touchpad 32GB for $149 during the fire sale and am loving it

There's only one real problem I see here: it's still not cheap enough. The magic price point for such tablets - with 3G capability, as one factor - is $249, at least to me it is. If it's a purely Wi-Fi only device, forget it at $299, no way in hell I'd pay that much. It's gotta be $199-229 for a purely Wi-Fi 7" Android powered device.

I saw the Flyer a Best Buy several weeks ago, and my immediate impression was "It's too bulky, and it weighs far too much." I really wish companies would take the Playbook (and now the Kindle Fire since they're effectively the same in most all respects) and the Nook Color and realize those are the near-perfect form factors. Keep it thin, lighten it up a bit, and you're good to go.

But $299+... nope, ain't happening, it's still way too much.

It's still cost 23990 here comparing to 14500 of Acer A500 16GB and Asus TF101 16GB. Totally insane price. HTC turns into new Nokia... Way too self-opinionated.

Edited by coth, Oct 1 2011, 10:38pm :

I'm so glad I didn't get the Flyer, or else I'd be very angry since it was a week ago I got my Thrive instead of the Flyer.

pyehac said,
I'm so glad I didn't get the Flyer, or else I'd be very angry since it was a week ago I got my Thrive instead of the Flyer.

Thrive is by far better than Flyer. It have dual core CPU, faster GPU, Android 3.

Good, tablets are too pricy. I mean I know they are portable, but why pay the price of a tablet when I could buy a laptop that's up-to 3x more powerful.

I mean iPad 2 = £399
I can get a i3 laptop for under that which will run more, be better speced and be faster. Tablets need to be at a competitive price.

TechDudeGeorge said,
Good, tablets are too pricy. I mean I know they are portable, but why pay the price of a tablet when I could buy a laptop that's up-to 3x more powerful.

I mean iPad 2 = £399
I can get a i3 laptop for under that which will run more, be better speced and be faster. Tablets need to be at a competitive price.

Why buy a laptop when you can build a more powerful desktop for cheaper?

This is the same principle. A tablet is more portable, lighter, simpler, and gets better battery life than a laptop. That's why people buy them.

HP started something without knowing it. Companies are starting to see that consumers are ready to buy those tablet toys at a lower price.

Mouettus said,
HP started something without knowing it. Companies are starting to see that consumers are ready to buy those tablet toys at a lower price.

The problem is they're likely selling it at a loss