A look at Windows tablets marketshare ahead of Surface announcements

Tomorrow’s Surface event will, by all indications, be a big deal. Microsoft is expected to unveil a brand new Surface mini as well as new, larger version of the Surface Pro. The new devices are sure to spark interest but we’ll have to wait before we see how well they sell. With that in mind let’s take a look at what the current Windows tablet landscape looks like.

The data comes from AdDuplex, and is collected via 800 Windows Store apps. Of course this skews the results towards the RT/tablet market but this is still enough to give us a glimpse of what the Windows tablet market looks like.

First up, it may come as surprise but the Surface RT is the most popular device to run Windows Store apps, and by a very big margin. Surface 2 comes in second place with 2.2%, while the Pro versions only account for 2% between them. Obviously the “other” slice of the pie is the biggest with over 17,000 other device showing up in the data, but that just proves the versatility of Windows.

Looking only at Microsoft’s devices, we can see the huge lead that Surface RT has over the others despite the fact this tablet came out two years ago. However its marketshare is slowly shrinking and with tomorrows announcements it’s expected to shrink a lot faster.

Looking at the major OEMs, we see a close race between Microsoft and HP as being the dominant manufacturer, at least as far as Windows Store apps are concerned.

We’ll come back and take a look at how this picture has changed after tomorrow’s announcement and subsequent launch of the new devices. In the meantime be sure to stick around as we’ll be at Microsoft’s event bringing you all the juicy news.

Source: AdDuplex | Images via AdDuplex

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19 Comments

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I am still not getting it, Microsoft will announce a new tablet tomorrow, 8 inch? 13 inch? Will it have Core i3 or i5 or i7? Well, have you looked at BestBuy recently, they are all there.

There are many from Sony, Lenovo, Dell, Asus, etc. with all specs and all combinations, so why is all this excitement about?

It is like: hey dude, there will be another blue car tomorrow, exactly like the blue cars you see outside, but named differently, oh, I am so excited, oh god I cannot sleep, I want to see the new blue car so much, oh no, 24 hours left just cannot wait.

Well, there is blue car parked outside.

john.smith_2084 said,
I am still not getting it, Microsoft will announce a new tablet tomorrow, 8 inch? 13 inch? Will it have Core i3 or i5 or i7? Well, have you looked at BestBuy recently, they are all there.

There are many from Sony, Lenovo, Dell, Asus, etc. with all specs and all combinations, so why is all this excitement about?

It is like: hey dude, there will be another blue car tomorrow, exactly like the blue cars you see outside, but named differently, oh, I am so excited, oh god I cannot sleep, I want to see the new blue car so much, oh no, 24 hours left just cannot wait.

Well, there is blue car parked outside.

It's about quality, not colour. Maybe you haven't noticed but Ferraris are better than Toyotas.

Major_Plonquer said,

It's about quality, not colour. Maybe you haven't noticed but Ferraris are better than Toyotas.

Well, Ferraries have Ferrary engine, Toyota has Toyota engine, but the tablets are all intel core engine, Imagine Ferrary with ford engine?

IMHO, a lot of people use Windows 8 but they aren't touched the Modern UI interface but for the basic operation. In my case, i am not used the Windows Store at all and i am used Windows 8 since the beta version. So, i think that it is the reason why Surface Pro is so down in the list.

Anyone who doesn't hit the Windows Store to at least download "Wordament" to play on their touch tablet is totally missing out :-P

This will change once Microsoft starts baking in "Modern Mix" into the next version of Windows. They are also creating APIs for "universal apps" which should allow code work to be spread out over devices. And I also assume that they will start releasing their internal apps via the Metro App Store as well.

What's interesting is that on my Mac I just installed the Remote Desktop "app" from the Apple App Store that runs from launch pad. So far it has nicer features then the desktop version of Remote Desktop and so I have been using it instead.

I find it really odd that the utter "Failure" that was the Surface RT has such massive market share. Especially given how much better the Surface 2 is.

* Proud owner of a Surface 2 which I use every day

pmbAustin said,
I find it really odd that the utter "Failure" that was the Surface RT has such massive market share. Especially given how much better the Surface 2 is.

* Proud owner of a Surface 2 which I use every day

$199 firesales will do wonders for any device's sales numbers.

pmbAustin said,
Proud owner of a Surface 2 which I use every day

Here as well! Best tablet and overall touch device I have used.
The competition might have more market share, but Android and iOS devices cant compete with functionality and the pure awesomeness of the Surface 2!

They are using the windows app store to track downloads. That being the case on a lot of my pro (full windows devices) I never even really hit the store, where with the RT that's basically all you have, which is dominated by the surface non-pro line.

scumdogmillionaire said,
My Surface RT died yesterday so that's one less device out there :(.

I have mine from day one, and still looking like day one and run like day one. Not sure how you managed yours to die.

Yeah, I did the pre-order for it and arrived on day one. Warranty expired in January of this year :(

The operating system for the last 6 months or so would randomly show that no battery was detected, but it was still working and charging fine. But this weekend it just stopped charging all of the sudden. The power adapter doesn't light up. It's like it doesn't recognize it's plugged in. My wife also has a Surface RT, thus we have two power adapters so I was able to check that it wasn't an issue with the adapter.

I can send it in for a replacement, but it will cost $200.00 and it will be a refurb. Given that, I'd rather just upgrade I guess.

Edited by scumdogmillionaire, May 19 2014, 6:50pm :

scumdogmillionaire said,
My Surface RT died yesterday so that's one less device out there :(

Waiting until tomorrow to see what they announce and possibly just pick up a Surface 2.

Warranty and/or factory reclamation if you're in Europe.