Acer exec: Microsoft will have to eat "hard rice" with Surface

The Surface tablet officially launched 10 days ago but that is not stopping PC maker Acer from continuing its rants against Microsoft entering the PC hardware business. Company executives have attacked Microsoft and the Surface since just after the official Surface reveal in June.

Today, there's word of yet another slam against Surface by an Acer executive. The Chinese website Tencent Technology reports that Acer Greater Chinese president Lin Xianlang feels that Microsoft will learn that entering the PC hardware business will be like eating "hard rice" Yes, that is what the translation of the page indicated Xianlang says, although we're sure something is being lost in the translation.

Acer execs have said in the past that they actually like Windows 8 itself; just not the Surface. It's more than possible that Acer believes that Microsoft's launch of its own tablet will take away the market share for Acer's own Windows 8 products. The company has already generated a lot of interest in its thin-and-light touch screen enabled Aspire S7 notebooks that run Windows 8.

The same interview with Xianlang also said that Acer is committed to its smartphone business. In September, the company said it would launch six new smartphones, including one new Windows Phone 8 device.

Via: TheNextWeb
Source: Tencent Technology | Image via Microsoft

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"hard rice = Uncooked"
Acer is probably refering to MS lack of experience in building PC (just like a new cook would find it hard to cook rice properly in the first attempt).

botham said,
"hard rice = Uncooked"
Acer is probably refering to MS lack of experience in building PC (just like a new cook would find it hard to cook rice properly in the first attempt).

If I was a new cook, I'd watch my mother and learn from her. Kinda what MS have been doing for the past 15 years working with OEM's.

Personally, I would never buy another Acer product, and this only solidifies that for me. I bought the 7" Iconia Tab with Honeycomb shortly after it came out last October. Not 6 months later Geek Squad had to replace the battery, motherboard, and LCD, and there are already more problems with it. A couple of family members have Acer laptops and have problems with them. This just proves that Microsoft was right in making their own hardware to force their OEMs to step up their game, and Acer just complains about it. By weeding out manufactures that just don't care about quality, products running Microsoft software will only increase in quality, and there is nothing bad about that.

I think Microsoft has already learned their 'hard lesson', or whatever the Acer term is, when it comes to making hardware. It was called the Red Ring of Death. They got over it. Additionally, lets not forget Microsoft has a long tradition of making hardware, mice, keyboards, etc.

I have a Surface RT, its very, very nice. Acer, the Surface was done right.

Vannos said,
I think Microsoft has already learned their 'hard lesson', or whatever the Acer term is, when it comes to making hardware. It was called the Red Ring of Death. They got over it. Additionally, lets not forget Microsoft has a long tradition of making hardware, mice, keyboards, etc.

I have a Surface RT, its very, very nice. Acer, the Surface was done right.

I'm sure Microsoft has an upper hand here, if something goes wrong with the hardware, Microsoft can just refer customers to send it back in or head to a Microsoft store (this is something Acer and other manufacturers does not have)

....there's always a way to re-steam rice.

Well to this point Microsoft has dealt mainly in software (rice) and now they're making a venture into the world of hardware it only makes sense that... that also means hard... rice.

I'm typing this on an Acer laptop, one that broke down once but was repaired by their excellent repair service. Nevertheless my next laptop won't be by Acer, if only so I can say I'm not part of the problem.

The problem being their constant butt-hurting, can't they just shut up? We get it, you don't like MS chipping away your already meager marketshare by offering superior quality. Stop b*tching about it and go make a better tablet. Show MS how to make a 2 mm thick keyboard that types like an actual keyboard. Make a device as powerful as the Surface for half the price. Etc. Whatever you do, stop crying and start delivering. Companies like Acer are the reason why MS had to step in and show them how it's done.

That is what happens when you build a hardware platform around someone else's operating system. They can enter the market with their own branded hardware and killing your company.

MS are doing the wrong thing, sales of MS devices will be taking away from the OEM's. MS are not Apple and should stop acting like Apple.

Perhaps it does not matter that much as the Surface RT has been recommended a 'do not buy' by many reviewers.

[quote=derekaw said,
Perhaps it does not matter that much as the Surface RT has been recommended a 'do not buy' by many reviewers. [/quote]

I have not read such thing. One thing is to say it has some areas of improvement, another is to say to not buy it.

derekaw said,
MS are doing the wrong thing, sales of MS devices will be taking away from the OEM's. MS are not Apple and should stop acting like Apple.

Perhaps it does not matter that much as the Surface RT has been recommended a 'do not buy' by many reviewers.

Something tells me you're either jealous because you don't have a Surface or you're an Apple Fanboy, I'll bet you're the latter.

I placed an order for the Acer Aspire S7 256GB i7. It is really one heck of a machine from a looks perspective and also hardware. I will probably replace the 256GB with a 512GB.

I would consider the Acer Aspire S7 as a reference device. It is probably one of the best designs on the market in the 13.3" form factor. I liked the Samsungs as well but this one really stole the show.

Acer is just mad because they had to go back to the drawing board because what they were about to announce and release was probably just a recycled product from their Android Line up.

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