Ad network impressions shows iPad dominates, Surface has work to do

The Surface tablet from Microsoft has been on sale for about two months but it still has a long way to go before it becomes a major force in that market. A new report from the Chitika Ad network shows the Windows RT version ranking near the bottom of their list in terms of ad impressions generated on the network.

The data comes from what the company calls "tens of millions" of ad impressions from the network generated by tablets in the US and Canada from December 8th to December 14th. Apple's iPad continues to dominate the tablet market, so the rest of the tablets in the chart above are based on their rankings per 100 iPad impressions.

Amazon's various Kindle Fire models continue to lead the non-iPad tablet market, with Chitika recording 4.88 impressions per 100 iPad impressions. Next are the various Samsung Galaxy Tab products, with 3.04 impressions. Google's recently launched Nexus tablet family is third with 1.22 impressions.

The Surface is well behind most other tablets, with the ad network only recording 0.22 impressions per 100 iPad impressions for the mid-December time period. Indeed, the only other tablets that were lower than the Surface were the discontinued HP TouchPad and "unidentified" Android-based tablets.

However, those stats may change in the near future, as data comes in for Christmas week, during which a lot of new tablets will be given out to loved ones. Chitika admits that all those new tablet gifts will "impact usage figures" and they plan to release an update when those numbers come in.

Source: Chitika Ad network | Image via Chitika

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Even though it's bloody obvious that iPad has an at least 50x larger market share than Surface, this stat and conclusion is still the dumbest I've ever read (well, I mean that after StatCounter's, who clearly have no clue even about the basic of how statistics work).

The point is: ad impression can not be used to deduce market shares, because they're not only influenced by the number of devices used, but also by what the actual apps or sites used or accessed on those devices are (including but not limited whether those are paid apps with no ads, or ad-supported ads, or free apps with no ads whatsoever), by how long and frequently the latter are used, and by how many ads those apps/sites display per user, per minute, etc.

Those are at least 4 factors influencing the number of ads served on each device model/class/brand, and therefore the latter can't be deduced from said numbers.

these stats actually show that the surface is actually selling pretty good.

.22 of 100 ipads is almost 1 surface for every 400 ipads thats out there. lets say there are close to 100 million ipads,since the product was released a few years ago, that translates to

2.5 million surfaces sold, considering it was sold only in limited distribution,and these sales are only for 2 months.

in one quarter of sales, that would translate to 3.75 million surface tablets, about 1/4 of ipad sales,which is already established and gets free press from media and analysts,etc..

add all the other windows8/rt tablets that are on sale, this gives very respectable numbers to windows tablets.

microsoft already said 40 million windows 8 licenses were sold in the first month, but too many haters spreading fud. dell even said windows 8 is in high demand,even with corporate customers. the only quotes some publications want to use are those from acer,which we already know are disgruntled because microsoft is selling hardware now.

dont believe all the garbage you hear by jealous ios/android users. windows 8 and surface are doing very well.

I wouldn't say 'very well' but it's doing 'okay' for a totally new take on a product that people are very familiar with. It's certainly not 'dying' as some people on here like to say in response to each Windows 8 article but sales will have to increase if Microsoft wants to be a serious player in the Phone and tablet markets. Things are improving for them in the Phone market but I think they need to promote Windows 8/RT by giving it away for free to OEMs who make tablets (at least for one year). That will help them lower the price of the W8 tablets and encourage them to make tablets instead of laptops.

When MS sold Surface strictly through the MS store compare to Apple that pretty much flood ads all over your face is all it takes for iPad to fly off the shelves. Not to mention through AT&T store.
I've read some tech articles posted and I do agree on 1 thing. MS is sending a message that OEM should innovate the role Window 8 should be. Apple got their success because it's their OS and Hardware but.... MS only software.

Can we get one of these charts showing Windows (all versions since Surface was compared to iPad 1-4 and Mini) to Mac (again, all versions)?

The Surface/Windows 8 has the same problem as Windows Phone, they are not bad products but just dont do anything much better than the established competition and lack a truly compelling selling point to draw consumers in. On the contrary MS's new products present too much of a compromise featurewise. Thats why people only think of ios and androids when buying tablets or smartphones and since fewer people are buying new PC's this trend is only going to continue for Windows.

And the Surface Pro wont make much difference, its just a single product, is too expensive for the average consumer, limited distribution and still has the problem of a compelling selling point. Unless MS starts improving their OS's rapidly and brings some compelling innovation things will only get worse and they may bring about the whole "post-pc era" themselves.

Yes, so true! The surface has a very innovated keyboard with the type cover and touch cover. Having office for free is nice too, but general consumers don't always need a full-fledged office to work. Most general consumers just want to surf, watch movies, listen to music, play games, basic note-taking and with this the ipad, ipad mini, nexus 7 and nexus 10 are more than enough. That's not to say that the ipad and nexus tablets can't be used for productive work. The work is just different. If the surface pro has 4 hours of battery life, then wouldn't an ultrabook or macbook air be better suited for you. Doesn't battery life play an important role if you want to do REAL work?

Well said my friend.

As I mentioned above, surface has 2 main problems in my view:
1. It is essentially a laptop masquerading as a tablet
2. It lacks the cost-effectiveness of a tablet.

As far as I'm concerned, there are plenty of good tablets out there that are more portable, more popular, easier to use, and don't make a large dent in people's wallets. It's ashame, I was really looking forward to surface. I hope MS rethinks their strategy.

superconductive said,

2. It lacks the cost-effectiveness of a tablet.

It's the same price as the iPad. And do you think the iPad lacks the cost-effectiveness of a tablet?

superconductive said,
Well said my friend.

As I mentioned above, surface has 2 main problems in my view:
1. It is essentially a laptop masquerading as a tablet
2. It lacks the cost-effectiveness of a tablet.

As far as I'm concerned, there are plenty of good tablets out there that are more portable, more popular, easier to use, and don't make a large dent in people's wallets. It's ashame, I was really looking forward to surface. I hope MS rethinks their strategy.

1. What exactly does that mean? It does everything any other tablet can do, and includes a stand and keyboard for the same price as the iPad without those things. It also does alot more than a regular tablet. "Most" tablets don't have a USB port for instance, and you can't connect an Xbox 360 controller to it to play SNES games using the SNES8X emulator ( http://apps.microsoft.com/wind...67a3-47e0-95df-405fb8eb9e25 ).

2. As rfirth said, this point is complete nonsense. The equivalent model Surface is cheaper than an iPad. For the same price you get a keyboard cover too.

Troll harder my friend.

TCLN Ryster said,

1. What exactly does that mean? It does everything any other tablet can do, and includes a stand and keyboard for the same price as the iPad without those things. It also does alot more than a regular tablet. "Most" tablets don't have a USB port for instance, and you can't connect an Xbox 360 controller to it to play SNES games using the SNES8X emulator ( http://apps.microsoft.com/wind...67a3-47e0-95df-405fb8eb9e25 ).

2. As rfirth said, this point is complete nonsense. The equivalent model Surface is cheaper than an iPad. For the same price you get a keyboard cover too.

Troll harder my friend.


He hasn't figured out that it's a tablet masquerading as a laptop. He's still waiting for that second synapse to fire.

He also, has never looked at retail pricing apparently.

MrHumpty said,

He hasn't figured out that it's a tablet masquerading as a laptop. He's still waiting for that second synapse to fire.

He also, has never looked at retail pricing apparently.

There's no sense in arguing with ms fanboys (especially those who emptied their piggy bank for some sad excuse for a laptop). I hope your ingenious posts have given you the mental satisfaction you need to enjoy your purchase. Now you can go on living your life.... well done!

superconductive said,
There's no sense in arguing with ms fanboys (especially those who emptied their piggy bank for some sad excuse for a laptop). I hope your ingenious posts have given you the mental satisfaction you need to enjoy your purchase. Now you can go on living your life.... well done!
*Man Hug*
It's kinda funny to listen to people who have no clue what they're talking about. As far as my piggy bank. There are plenty running around with apple logos who fit that bill. I, on the other hand, have spent less on my tablet and laptop than most apple users have spent on their laptop alone.

I own a Surface and I have yet to see a Surface ad (other than official ones on Microsoft's site).
Even if I did see one, I wouldn't click on it. I have no reason to. If I want to buy one I can navigate to the Microsoft store by myself. It's not like I'm browsing the web and then all of a sudden BAM I see an ad and I have the urge to purchase whatever it's advertising.

neufuse said,
gawd they are on TV constantly in the USA

I live in Texas... but I hardly watch TV. It's very rare when I do, so that might be why.

Still, I would expect ads to show up in other places, like public locations, etc.

Not that I think the Surface had any significant sales compared to the iPad but is it posible that many sites aren't reporting the Surface properly? Perhaps because the user agent strings on the sites haven't been updated yet?

I'm actually impressed. I didn't expect Surface to sell that much considering how its almost no where to be found (especially worldwide). While at the same time I can buy a 'the new iPad' at my local supermarket (no joke) and I get an iPad 2 if I follow a 1 year online Germanor France language course.

O5M3L said,
when the iPad came out it had already dominated the market in less time than Microsoft has had.

Care to share the statistics to back up that factoid?

Yes, like you can only do work when there is microsoft office installed. /s

There's tons of business apps for the ipad.

https://itunes.apple.com/us/genre/ios-business/id6000?mt=8

Apps like podio, basecamp, salesforce, Daylite, Billings, Money, Omnifocus, Omnigraffle and a ton of more productivity apps are there. For those crying about office, pages, keynote, numbers is more than enough for a 10 inch screen. There's also have quick office too. Not all work involves writing reports, there's marketing, reporting, project planning, management, finance, mind mapping, communication etc. All these types of apps are avaialble in large quantities on the ipad. Just because general consumers might use it for normal surfing, games, and watching movies or listening to music doesn't mean that there aren't usage in the enterprise. A lot of companies use the above mentioned apps and for example, Podio is heavily used around the world. Yet they didn't even waste their time making a surface or wp8 app.

it's not just office, it's the integration with skydrive and being able to share Microsoft office everywhere. If I do my report in my laptop, I can fire up surface and pull that same document. I do a lot of conversion from GPM to cubic feet and personal budget calculation with Excel on WP8, Surface, laptop and Desktop is not something that IPad excel at.

I love the Family Room on WP8 features

The other apps have integration with dropbox, box.net (free 50GB), google drive, and skydrive. Google's quickoffice does that and dropbox and box.net is integrated with so many office suites. The surface is nice and has its own set of features, but the ipad can be used very well for business and productivity depending upon the software you use with it.

I love to watch people do real work with iPads. It's like saying "I do real work" on your my first sony laptop.

Also, did you look at the app list you linked? ROFL.

So where is Sage Accounts on that list.... what's that, the iPad doesn't have an app for that. How's Remote Desktop support... what's that, it doesn't exist on the iPad.

Using a toy called the iPad for "real work", don't make me laugh.

Sage 50 has an app for ipad/iphone. Don't consider x86 apps as apps that will work for windows 8 rt on surface rt. There are tons of connector apps for SAP and oracle too. You're going to try to run the sage x86 app on surface rt? As i already mentioned above, "The surface is nice and has its own set of features, but the ipad can be used very well for business and productivity depending upon the software you use with it."

I said nothing about it being an x86 application, did I?

I wasn't talking about connector apps either, I mean a real Remote Desktop client that allows you to get work done on the iPad using applications like 3ds Max.

You must be new. VNC apps have been there since 3 years ago. Just search for them such logmein, teamviewer, splashtop, screens, vmware's remote desktop software to logging to virtual appliances. Once again, as I said, the surface isn't a bad product, but at the same time, you can do a lot with the ipad if you use the right software for your specific needs. Most small business don't waste money on expensive enterprise software. Cloud solutions like basecamp, salesforce, podio are being used extensively. Sage, Sap, and others have already made native apps for iphone/ipad too.

neo158 said,
How's Remote Desktop support... what's that, it doesn't exist on the iPad.

How is it? Pretty good, actually. With the iPad, I'm able to log into my remote Windows machine via Microsoft's Remote Desktop Protocol to check/edit my dispatch board, and do other work related managerial stuff that I may need to do while I'm away.

Quick question. Have you done anything on an iPad, or do you just make up stuff about it, while repeating the same tired slogans from January 2010?

Oh, I see...

neo158 said,
I wasn't talking about connector apps either, I mean a real Remote Desktop client that allows you to get work done on the iPad using applications like 3ds Max.

So now that someone pointed out that you were wrong, you start adding stipulations. If that's what you originally meant, then why not just say that to being with? Either way, Remote Desktop on an iPad is real, and it's possible to get work done with it, no matter how hard you try to live in your own RDF.

omgben said,

How is it? Pretty good, actually. With the iPad, I'm able to log into my remote Windows machine via Microsoft's Remote Desktop Protocol to check/edit my dispatch board, and do other work related managerial stuff that I may need to do while I'm away.

I have a few question for you. I am assuming you are using window OS because you stated "Microsoft Remote Desktop Protocol". Why iPad? why not Surface? or Pro? Remote desktop means you have to have the computer on before you can remotely link to it.

neo158 said,
Apps like podio, basecamp, salesforce, Daylite, Billings, Money, Omnifocus, Omnigraffle and a ton of more productivity apps are there

Does any of those apps works with windows / apple platform. Is it dedicated to iPad only?
Can any of those apps be like "OneNote"? I tried Evernote but meh... doesn't impress me much. Good luck telling my collegues to switch to evernote. All of my non nerd collegues prefer Office. Can you believe it?

Daylite, Billings, Omni Focus, Omni graffle have mac apps. Podio and basecamp and salesforce are cloud SAAS apps and have companion iphone/ipad apps. No one said office is bad. Eventually Microsoft will release a iOS and android version of office, but for now.. there sure are business/productivity apps. You would be surprised as to how many people use evernote. There's a lot of apps like onenote and there's even a limited version of onenote for iphone/ipad (i think).

szo said,
Daylite, Billings, Omni Focus, Omni graffle have mac apps. Podio and basecamp and salesforce are cloud SAAS apps and have companion iphone/ipad apps. No one said office is bad. Eventually Microsoft will release a iOS and android version of office, but for now.. there sure are business/productivity apps. You would be surprised as to how many people use evernote. There's a lot of apps like onenote and there's even a limited version of onenote for iphone/ipad (i think).
I obviously haven't used all of the apps you listed. However, I've seen and briefly picked through the saleforce app. It is consumption first with very little creation application as are many of the ipad/iphone applications. You're better off using their website or mobile site. Nobody I know can do their job through their iPad. They can do a small portion of it, but that's it.

It depends on the type of job you're doing. If it's daily tasks such as inventory, taks management, project management, data input for money, crm etc., then these apps can do that. I cannot work on a 10 inch screen regardless if it's a surface or ipad to do complicated word processing or design work. I need atleast a minimum of 13 to 15 inch screen to work properly. These 10 inch screens are great for small touchups to code, small changes to word document etc. For certiain people, they can type long reports on a surface or ipad, but I cannot. Look at the podio or daylite or billings app for ipad. Its purpose is different. You can do almost all of the work provided in the desktop/web platform features. I would rather carry a 13 inch macbook air/ultrabook to do heavy demanding work, then work on office rt or quickoffice on surface and ipad respectively! Just because you slap in office inside a surface, doesn't mean it will be the end of all your problems. Tablets can be used for quick data input, portfolio display, inventor, company status overviews, quick emails etc. They're way more faster for consuming data then viewing apps on a computer because gestures make work faster and there are no ads in tablet optimized webpages or native apps that distract you from the important work. In fact if i'm using industrial software such as a video editing suite, 3d engineering software or a programming ide, i would definitely need atleast a 15 inch screen or a larger screen to work more comfortably. I don't think tablets will ever be powerful workhorse machines unless the screens are a bit larger at 13 inch whether it may be ipads or the surface. I wouldn't buy a surface pro. I would rather buy a macbook air or an ultrabook for that money. The battery life isn't that good on the surface pro. I would rather have an actual keyboard rather than that paperthin type cover/touch cover if I'm writing long reports for longer periods of time. Please note that this is my opinion and others may find doing long word processing,coding, or doing design on a 10 inch screen perfecting fine.

Look here alot of big fortune 500 companies invest and built custom apps for their enterprise: (these apps serve specfic needs)
http://www.apple.com/ipad/business/it-center/apps.html

Edited by szo, Dec 29 2012, 5:09pm :

szo said,
It depends on the type of job you're doing. If it's daily tasks such as inventory, taks management, project management, data input for money, crm etc., then these apps can do that. I cannot work on a 10 inch screen regardless if it's a surface or ipad to do complicated word processing or design work. I need atleast a minimum of 13 to 15 inch screen to work properly. These 10 inch screens are great for small touchups to code, small changes to word document etc. For certiain people, they can type long reports on a surface or ipad, but I cannot. Look at the podio or daylite or billings app for ipad. Its purpose is different. You can do almost all of the work provided in the desktop/web platform features. I would rather carry a 13 inch macbook air/ultrabook to do heavy demanding work, then work on office rt or quickoffice on surface and ipad respectively! Just because you slap in office inside a surface, doesn't mean it will be the end of all your problems. Tablets can be used for quick data input, portfolio display, inventor, company status overviews, quick emails etc. They're way more faster for consuming data then viewing apps on a computer because gestures make work faster and there are no ads in tablet optimized webpages or native apps that distract you from the important work. In fact if i'm using industrial software such as a video editing suite, 3d engineering software or a programming ide, i would definitely need atleast a 15 inch screen or a larger screen to work more comfortably. I don't think tablets will ever be powerful workhorse machines unless the screens are a bit larger at 13 inch whether it may be ipads or the surface. I wouldn't buy a surface pro. I would rather buy a macbook air or an ultrabook for that money. The battery life isn't that good on the surface pro. I would rather have an actual keyboard rather than that paperthin type cover/touch cover if I'm writing long reports for longer periods of time. Please note that this is my opinion and others may find doing long word processing,coding, or doing design on a 10 inch screen perfecting fine.

Look here alot of big fortune 500 companies invest and built custom apps for their enterprise: (these apps serve specfic needs)
http://www.apple.com/ipad/business/it-center/apps.html

I agree with nearly everything you said. However, having used my Surface for a few weeks now. I can use it to comfortably type long reports. I can't find my stride coding, reaching to braces etc. just doesn't come naturally. That may be just a lack of time building the muscle memory. I have used a type cover and that is 100% usable. I will say, as apps start exploiting access to the windows core I expect Windows RT tablets will be very useful compared to an iPad. I, personally, will be giving my wife my Surface soon picking up a convertable intel based Windows 8 device. It's a fantastic tablet OS already and it will mature quickly which will be nice. Having the tablet OS for consumption and full intel Windows it will be amazing.

Anyway, I run a Samsung Ultrabook. If I can get that power and battery life in a surface like device, a type cover will be all I need to be at full speed.

Battery life is the biggest factor. I'm worried about the Surface pro because of this! Microsoft has made an amazing form factor, but if it can match the battery life work an ultrabook or macbook air, then it would totally be worth the investment.

That's why I purchased a Surface RT. If the Surface Pro is sitting on 4-5 hours of drive time then I'm not really interested (wouldn't last my 'commute' to NYC). I'll be picking up the winner business convertible for the time being that has more battery life with a diminished tablet form factor for *work*. Nothing beats having unfettered access to my dev tools on the road so I can't even begin to work on an iPad.

iPad... something that has been out for years now vs Surface... something that has been out for a few months, gawd I wonder who would win

I know! These statistics aren't about sales marketshare, but simply comes down to the installed base. Apple has probably sold 90+ million iPads from it's first introduction.

Surface isn't going to replace all 90 million overnight. We should be focusing on current sales, not sales in the past.

It reminds me of the Tech Journalists, I use that term extremely loosely, directly comparing the first gen Surface to the 3rd gen iPad. It's also like the previous "news" item talking about tweets from tablets and whether it's an indication of how well Surface has sold.

Absolutely pointless!!!

I saw the surface myself and can easily say I was very unimpressed by it. More than anything, it seemed like a laptop trying to be a tablet. I thought it was way too heavy for its appearance, and the expensive keyboard seemed inaccurate and had an unnatural feel. On top of that, most people have not been willing to make the leap to Windows 8/RT in formidable numbers yet.
So what it comes down to is, who would pay extra for this "oversized tablet" / "ultraportable laptop" when they can get a kindle or a nexus for near $250? Yes, surface has not been out for long enough but I don't think that is a justification for its relatively poor sales.
I could be wrong, but that is how I feel for the moment.

well when the iPad came out it didn't have this problem... or the iPhone. Yet this seems to be going the same path as the Zune...

superconductive said,
laptop trying to be a tablet.

The SurfaceRT definitely is not. I'd say my main complaint is no onboard GPS. But a laptop trying to be a tablet is is not. If anything it is a tablet that tries to be a laptop. I spend almost no time in the desktop and when I do it's only to edit word/excel docs in the full application.
superconductive said,
I thought it was way too heavy for its appearance

That was prejudice. It's plenty light, as I just had the opportunity to hold a brand new 16gb ipad in one hand with my surface in the other. If anything the leverage effect of holding it horizontal makes it feel a tad heavier but taht's about it.
superconductive said,
the expensive keyboard seemed inaccurate and had an unnatural feel.

It's a touch expensive, but it's well worth the money if you want to produce anything on the laptop. You're welcome to use any usb or bluetooth keyboard too just like any other tablet (scratch that, not usb on an ipad). As far as accuracy, your prejudice jumped in again. I'm rolling at 90%+ accuracy on the touch keyboard. It is a bit weird at first, but you are humming within a day or two.
superconductive said,
On top of that, most people have not been willing to make the leap to Windows 8/RT in formidable numbers yet.

The sky is also blue. If it had sold like hotcakes with everybody at starbucks leaving on one day carrying an ipad and showing up the next day with surfaces I'd have thought aliens had landed. People are so obsessed with fads that it will take a while to unseat the ipad fad. All I know is the few die hard ipad lovers that have played with my SurfaceRT have showed yearning for it's features. As app show up there just isn't much to be cared about.

Once everybody realizes that this is the first tablet you really could use as a computer replacement it will be selling very quickly (I say tablet meaning all Windows based RT Tablets). The intel tablets will dominate with the next gen intel power consumption imo.

O5M3L said,
well when the iPad came out it didn't have this problem... or the iPhone. Yet this seems to be going the same path as the Zune...
When the iPad came out, there were no real tablets. When the iPhone came out there were no real smart phones. The Zune emulated the iPod. This does anything but emulate the ipad. But you just pat yourself on the back for firing a few synapses, hopefully the rest will fire soon and you'll realize how illogical your argument was.

MrHumpty said,

prejudice... prejudice...

I have my opinions and yes, I have my own biases as does everyone else. But prejudiced? Where is that coming from? If anything, you are the prejudiced one seeing as how you actually own a surface.
Well if you like it and think it was worth the chunk of change, then props to you-- I hope it serves you well. By the way, I was seriously considering picking one up when I first heard about it. I honestly really wanted to like it, but it unfortunately fell short of my expectations. It offers nothing more than what's already out there.

superconductive said,
I have my opinions and yes, I have my own biases as does everyone else. But prejudiced? Where is that coming from? If anything, you are the prejudiced one seeing as how you actually own a surface.
Well if you like it and think it was worth the chunk of change, then props to you-- I hope it serves you well. By the way, I was seriously considering picking one up when I first heard about it. I honestly really wanted to like it, but it unfortunately fell short of my expectations. It offers nothing more than what's already out there.

Do you even know what prejudice means?