AdDuplex: Nokia 520 now used by 21.3 percent of all Windows Phone owners

If you own a Windows Phone device, the chances are better than one in five that it is the Nokia 520 or 521. That's the word from the online ad network AdDuplex, which released its latest report on the Windows Phone devices that connect to its service today.

For September, the use of the Nokia 520 went up to 21.3 percent of all Windows Phones in September. That percentage is up from 13.3 percent in July and 18 percent in August. In the U.S., where the phone is sold as the Lumia 521, it is now the second most used Windows Phone device with 14.2 percent.

The Lumia 521 is very close now to the Verizon exclusive Lumia 822 for the most used Windows Phone in the U.S., which in September had a percentage of 14.6 percent. It's likely that it will overtake the Lumia 822 next month.

Despite a ton of publicity from both Microsoft and its U.S. carrier AT&T, it doesn't look like the 41 megapixel Nokia Lumia 1020 is catching on. AdDuplex claims that on its ad network, the 1020 ranks in 11th place in the U.S. and 28th worldwide. It would seem that people are gravitating to the cheap no-contract phone models like the Lumia 520 and 521.

One more interesting stat: The Windows Phone 8 GDR2 update is now installed in 30.6 percent of all devices that support it, up from three percent in August.

By the way, Windows Phone app developers who sign up with AdDuplex between now and October 31st are eligible to win either a Surface 2 or a Lumia 1520. More details can be found at the contest's web page.

Source: AdDuplex via email | Image via AdDuplex

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13 Comments

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I find that my 520 sometimes for no reason turns off, and the phone sometimes lags, but in general its a solid device that I would highly recommend.

I have a 620 which only cost me $99 no contract and $55 a month for the same service I was $95 with the contract scam. The screen is a bit smaller but functionally I notice no difference.

The comment about 1020 is a bit misleading (28th worldwide) - it hasn't been on sale in most countries. It went on sale in the UK today, lots of countries getting it in October. I'd imagine it to get a similar market share as the 920 once it's available everywhere

Until someone at Microsoft realizes that basically giving the low level phones away for free is the only way they are going to saturate the market at this point they are going to continue to have low sales.

No surprises there, its an amazing phone.

i think the new 625 that's coming out might end up surpassing it though as its basically a 520 with 4g,1gb ram and a bigger screen but still remaining cheap.

CW-88 said,
No surprises there, its an amazing phone.

i think the new 625 that's coming out might end up surpassing it though as its basically a 520 with 4g,1gb ram and a bigger screen but still remaining cheap.

What's the price difference though?

CW-88 said,
No surprises there, its an amazing phone.

i think the new 625 that's coming out might end up surpassing it though as its basically a 520 with 4g,1gb ram and a bigger screen but still remaining cheap.

AFAIK Lumia 625 has only 512MB of RAM.

That is correct. Just 512 MB Ram. That bummer stopped me from buying it. Now i bought the 520 for 109GBP unlocked at P4U for my girlfriends's mother

CW-88 said,
No surprises there, its an amazing phone.

i think the new 625 that's coming out might end up surpassing it though as its basically a 520 with 4g,1gb ram and a bigger screen but still remaining cheap.

I doubt it. The 520 is popular among new smartphone users as well as those who don't care much for smartphones and stick to the cheaper models. I think that group will find the screen of the 625 to be too big.

Ronnet said,

I doubt it. The 520 is popular among new smartphone users as well as those who don't care much for smartphones and stick to the cheaper models. I think that group will find the screen of the 625 to be too big.

I agree, the 520 can be seen and used as a WP version of the iPod Touch if you think about it. You buy it flat out for $99 and don't use it on any 3G network and only over Wifi as a pure media device.