Adobe launches preview of new Edge web creation tool

Adobe, best known for its Flash animation tool used in a ton of web videos, games and other web animations, has announced that it has released a preview version of an all new product, Adobe Edge. The press release for the new Edge product states that Adobe is releasing a preview version of Edge, even before the software reaches its normal beta phase, in order to get more user feedback on the product. The preview is now available to download at Abobe's Labs web site.

The preview launch is significant because it shows that Adobe is serious about breaking free from its Flash-based roots in developing animation and other features for web sites. While Flash-based animation is still used on a large number of web sites, Apple has been highly critical of Flash in the past. Its highly successful iPhone and iPad devices cannot run Flash-based animation and videos when its Safari based web browser encounters them. On the other hand, tablets and smartphones that are based on Google's Android-based operating system have promoted the fact that they can run Flash-based web sites and animations.

However, the preview version of Adobe Edge now allows web designers to create web sites via a graphical user interface that will work on other web standards such as HTML5 and others. This first preview version of Adobe Edge concentrates on creating animations but a report on News.com says Adobe will add other features over the coming months. The final version of Adobe Edge is expected to be release sometime in 2012.

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17 Comments

This could be a bad thing for Adobe I think. Despite the fact I avoid all things flash, they do have the market cornered in that sector, its pretty much a one man game. But with edge they are basically just presenting us with an HTML5 editor, which I'm sure will become a saturated market in a few years....

Quigley Guy said,
Well they just have to make sure that they make a damn good editor then. You could say the same about Photoshop tbh.

What of Dreamweaver then if Edge is the new HTML5 tool?

Most websites dont need fancy graphics... but when they do, use edge. Dreamweaver for everything else.
Who knows, edge may be integrated with Dreamweaver in the future.

bugsbungee said,
This could be a bad thing for Adobe I think. Despite the fact I avoid all things flash, they do have the market cornered in that sector, its pretty much a one man game. But with edge they are basically just presenting us with an HTML5 editor, which I'm sure will become a saturated market in a few years....

Yeah, but Dreamweaver is in the same niche and it doesn't seem to matter that there were / are other HTML editors... People use Adobe because it's Adobe (And not necessarily because it's the best...).

It seems odd to me that they would release a separate product when this seems like something that should be built into their Flash product... All it is is a different publication method, right?

M_Lyons10 said,
It seems odd to me that they would release a separate product when this seems like something that should be built into their Flash product... All it is is a different publication method, right?
Adobe has a reputation of making different products all for the same kind of work. Take for example Photoshop and Lightroom. Then there is Audition and Soundbooth. After Effects and Premier are also quite similar. So this is no surprise IMO

M_Lyons10 said,
All it is is a different publication method, right?

I hope not, I'd hate to see an ActionScript -> html+css+JavaScript transform tool for content creation.

Might wind up with front-page style code and we all know how that sucked.

gzAsher said,
Adobe has a reputation of making different products all for the same kind of work. Take for example Photoshop and Lightroom. Then there is Audition and Soundbooth. After Effects and Premier are also quite similar. So this is no surprise IMO

Although I agree, I'm a professional photographer and graphic designer, and to me Photoshopt and Lightroom are two very different pieces of software. I use both of these every single day, but I use them for different reasons. Very rarely does photoshop see one of my photos unless I'm doing some heavy editing. And I have yet to bring something I've designed into Lightroom.

I agree though, they're similar.

If you read the description it says "Adobe Edge - Adobe's eventual replacement for Flash Professional producing HTML5 animation and interaction." So Adobe has itself acknowledged that it needs to let go of Flash and switch over to HTML5 if it need to stay in the game.

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