Adobe solves the woes of the web; shows off Flash-to-HTML5 converter

No, Adobe hasn't made friends with Apple--they just want what's best for their developers. Adobe writer, John Nack (via SlashGear), explains a fascinating little demo that Rik Cabanier showed off during Adobe MAX.

As a developer in today's world, the assortment of platforms available forces you to create multiple versions of everything you develop. With Air, Adobe aims to remove this barrier in the app world, and is arguably, doing a great job thusfar. However, apps are only part of the story. Flash is still the most widely used technology for embedded, interactive content on the web. However, up and comming HTML5 is really starting to make a splash. So what's Adobe's solution? A Flash to HTML5 coverter, or course.

Nack points out why this shouldn't come as a shock to the tech world because...

"Adobe lives or dies by its ability to help customers solve real problems."

Now we know what Adobe CTO, Kevin Lynch, meant when he said that the company was working on some HTML5 related stuff. If Adobe can continuously push Flash as the standard, and then provide ways for developers to easily port their work everywhere else, why would developers even think to code in any other way? It's really a brilliant idea.

Keep in mind, with such a conversion tool available to Flash developers, iPortableProducts (which only support HTML5) are sure to see the rest of web at some point in the near future. However, this doesn't mean that Steve Jobs was right when he said that HTML5 was the future of the web (and not Flash). It's exactly the opposite. This move by Adobe will ensure that Flash continues its dominance for years to come.

Video demonstration below...

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SO. MANY. UNINFORMED. PLEB. DEVELOPERS.

This Flash vs HTML5 argument is getting tiresome. Those of us who know when to use the RIGHT technology for the RIGHT situation have already moved past this. As said by martinDTanderson, Flash is king for animators, as having do any of that drawing in canvas (and then animate it) is going to be a right pain in the ass, especially trying to ensure crossbrowser compatibility.

HTML5 is NOT a replacement for Flash. They are not enemies, HTML5 is not designed to kill off Flash. It's a working draft and a natural progression forward to include things that SHOULD be in HTML and making your markup SEMANTICALLY CORRECT. Apple did not choose to implement HTML5 features over Flash to start some sort of fight with Adobe or to kill Flash.

Some **** kickers will just never get it

HTML5 is good an all, but Real animators will stick with Flash, both for web animation, and broadcast. But all this talk about HTML5 has overlooked the fact, that at present there are no tool for generating and creating these HTML5 animations and interaction transitions etc. Dreamweaver, Visual Web Developer and Expression Web, are static web design packages, and it will be programs like Flash and Expression Blend (silverlight design tool) which will make all this possible, and so this is the natural progression, and will ensure Flash remains relevant going forward.

A company in today's age never succeeds by clinging to present technologies, they always have to think in and embrace the future. This is what got apple so ahead, and palm so behind for example.
Adobe realizes that HTLM5 is the future for alot of things on the web, and their strategy of embracing it rather than fighting it as one would think is very smart. Moreover this shows they are just as much concerned about web standards as apple has been.

superconductive said,
Moreover this shows they are just as much concerned about web standards as apple has been.

Apple concerned about web standards? Are you kidding?? Playing by the standards was the last reason Apple pushed HTML 5.

andrewbares said,

Apple concerned about web standards? Are you kidding?? Playing by the standards was the last reason Apple pushed HTML 5.

superconductive - 9 seconds ago

This comes straight from Apple's "Thoughts on Flash" article:
"Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript - all open standards."
"Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted."

I am not an Apple fanboy by any means but I simply do not see how anyone can say that Apple has not put alot of effort into creating new and conforming to web standards. The latest Safari scores a 100/100 on acid3 test by the way, more than FF/IE.

superconductive said,

superconductive - 9 seconds ago

This comes straight from Apple's "Thoughts on Flash" article:
"Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript - all open standards."
"Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted."

I am not an Apple fanboy by any means but I simply do not see how anyone can say that Apple has not put alot of effort into creating new and conforming to web standards. The latest Safari scores a 100/100 on acid3 test by the way, more than FF/IE.


Are you talking about the same Apple that artifically required Safari to view their HTML5 demos that worked completely fine in Chrome?

Trueblue711 said,

Are you talking about the same Apple that artifically required Safari to view their HTML5 demos that worked completely fine in Chrome?

Talking about benchmarks? I don't know, I only know safari + nightly webkit is far more faster than chrome7 SVN and Firefox 4 beta in sun spider and IE test drive on my machine. Maybe the results are artificially manipulated by Apple as well.

I think this is so called weakness supportive, people see threats from Apple to their existing technologies and products, so the more comfort way is to speak poorly about it. As for me, Apple is just a company producing stuffs I like better than MS, nothing else. I don't care about f*cking Steve Jobs's personality and policies of App store, I just know I like those products, and that's all consumers need to care about.

Remember how people speak badly of MS when Linux came out? But a lot of people satisfied about MS's products at that time. I myself is not Apple fanboy and actually an open-community supporter, but talking about personal computers and open standards, I don't see what's wrong with Apple who strongly promoted HTML5 by abandoning Flash on their devices. Who the f*cking cares the Apple did this only for profiting? I mean, we care more about QUALITY and FUTURE, not those people feel pain about changes.

SkyMoon said,
yep,it's matter of quality in the end. It's that simple in the world of apple.

I don't care what you referred as world of Apple, but yes it's that simple in the world of consumer market.

Good stuffs = Buy it
Stuffs not working properly = Wait until it works.

I clearly remember one man said on Neowin that it makes him happy when certain apps crash on Android cause that reminds him its open and freedom. Think about it.

I am not an Apple fanboy by any means but I simply do not see how anyone can say that Apple has not put alot of effort into creating new and conforming to web standards. The latest Safari scores a 100/100 on acid3 test by the way, more than FF/IE.

Well Opera got 100/100 first, but thats a different matter.

Unless I'm mistaken, the last 5 points of the acid3 are no longer a standard. Hence, a browser only needs to be standard compliant (according to the acid3 test only). Both IE9 and FF4 get that.

BestWC said,

I don't care what you referred as world of Apple, but yes it's that simple in the world of consumer market.

Good stuffs = Buy it
Stuffs not working properly = Wait until it works.

I clearly remember one man said on Neowin that it makes him happy when certain apps crash on Android cause that reminds him its open and freedom. Think about it.

Quality mean a lot for apple as you may already know,unless you don't get it.See will any company hold a conference just because a small issues emerge in the phone.
Vista have a lots bozos issues more than the phone and they just let it slide and 7 is the lesson for them to do it right..they assume every customer is tech savvy that will jump to vista without occur any issues. [Example]

Lachlan said,
looks like the guy at the end is wearing a star trek costume.. haha
Funny. I immediately thought the same thing. For a second there I thought it was an Adobe presentation at a Star Trek convention.

Biglo said,
This shows real class. Catering to the consumers, well done adobe!

they have to. ask kevin rose what happens when companies dont

chago12 said,

they have to. ask kevin rose what happens when companies dont
The Flash player is going to be obsolete one way or the other. And Adobe knows it. They also know they don't make any money from Flash players, but they do make money from the Creative Suite. Hence, this makes sense to keep people sticking to Adobe's paid products.

Jebadiah said,
The Flash player is going to be obsolete one way or the other. And Adobe knows it. They also know they don't make any money from Flash players, but they do make money from the Creative Suite. Hence, this makes sense to keep people sticking to Adobe's paid products.
Exactly the opposite. It's because of moves like this that Flash isn't going anywhere. If a developer can create something in Flash and then just convert it to all other standards with Adobe's tools, why would he/she wanna develop through other methods? It's ingenious. Flash will be around for a very long time, IMHO.

People don't like change, so those want to stick with proprietary Flash become really angry about HTML5 trouble makers. They anti Apple because they think apple is a biggest proprietary software trash can and then they stick with Adobe which I don't see any difference with Apple, instead they all start with capital 'A' :-)

If you have to choose a side in this war, HTML5 is obvious the smarter choice, and if Adobe finally wins (not likely), people will start attacking Adobe just like people attack Apple now and you will be embraced and be called as Adobe Fanboy.

BestWC said,
People don't like change, so those want to stick with proprietary Flash become really angry about HTML5 trouble makers. They anti Apple because they think apple is a biggest proprietary software trash can and then they stick with Adobe which I don't see any difference with Apple, instead they all start with capital 'A' :-)

If you have to choose a side in this war, HTML5 is obvious the smarter choice, and if Adobe finally wins (not likely), people will start attacking Adobe just like people attack Apple now and you will be embraced and be called as Adobe Fanboy.

I feel dizzy.