After Tim Cook's apology, Chinese state media likes Apple again

China's state-run media have warmed to Apple again after CEO, Tim Cook, apologised over customer service complaints. Apple had come under a "near-daily media assault" from state media and was facing two fines from Chinese government bureaus. The Chinese newspaper People's Daily reportedly said Apple's apology was "worth respect compared with other American companies." A Chinese government official said: "We approve of what Apple said," praising Apple for their "conscientious" decision to apologise. The state media threw "brickbats" at Apple, claiming that Chinese customers were not treated like American customers. According to the People's Daily, the apology has "eased" the relationship between Apple and China, just a week after they lamented Apple's "unparalleled arrogance" over the issue. 

Kent Kedl, the Shanghai-based head of a risk consultancy firm, said that Tim Cook issuing the apology showed the "importance of China and how critical it is as a market" for Apple. Reuters claim its difficult for foreign companies to "navigate" the Chinese media, as most newspapers serve different audiences and have different agendas. Analysts have stated that the bigger the brand, the bigger target it will be, especially in China. Kedl claimed that the report from CCTV had gone viral and gained "a life of its own," increasing the pressure on Cook to apologise. 

Michael Clendenin, managing director of technology consultancy RedTech Advisors, thinks that Apple is playing a strategic game in China, saying: "Apple made it easy this time [by apologising], but they have learned to be more proactive. The next time they stumble, it will be easier to recover." 

Source: Reuters | Image via Digital Trends

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27 Comments

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Well Tim Cook is certainly more of a politician than Steve Jobs was. That's not necessarily a bad thing though.

Maybe CCTV should now start reporting about the wonderful clean air conditions in Beijing, or how unpolluted is the food, or why the politicians are not corrupt and it is very hard to find a corrupt one like in other countries, etc. you know, things that matter to the Chinese people.

john.smith_2084 said,
Maybe CCTV should now start reporting about the wonderful clean air conditions in Beijing, or how unpolluted is the food, or why the politicians are not corrupt and it is very hard to find a corrupt one like in other countries, etc. you know, things that matter to the Chinese people.

From what I heard, they actually have been reporting those kinds of issues for a while now.

Yesterday the Chinese media was attacked relentlessly by Apple fanboys the world over, so what is the policy for handling this type of thing? Is the Chinese press still a bunch of haters, or do they get a special exception for repenting of their hating ways and they are loved again?

maxslaterrobins said,
I assume you have no evidence to back that claim up. The Chinese state media have been bashing Apple for two weeks...

Mr. "You cannot edit videos or music on a Surface Pro" is demanding evidence? That takes testicular fortitude.

But keeping true to form, you completely misread what I wrote. Apple fanboys attacked the Chinese media for being mean to Apple. According to your article, the Chinese media is now nice to Apple. So I want to know what the good Apple fanboy (you being one of them) is supposed to do, still call the Chinese media haters, or praise them for relenting and loving Apple again? What claim is there to back up? What should I provide evidence for? There is another prominent Apple fanboy web site (don't want to name them, I had enough of my posts deleted and don't want to give you reason to delete this one) where the Apple fanboys were attacking the Chinese media for criticizing Apple. So again, what do I need to provide evidence for?

I've never deleted a comment. Ever. Even when people on here accuse me of taking money from Apple, or whatever.

I want you to show me the comments. The Chinese media were mercilessly attacking Apple over a minor issue (iPhones were taking longer to arrive in China than in the US). It's the equivalent of the WSJ or NYT ripping into Samsung everyday for no reason.

Your comment is just a silly spin to make Apple, and their fans, look bad.

1) I never said you deleted any of my comments. I wrote:

I had enough of my posts deleted and don't want to give you reason to delete this one

Those are two separate items. I have had comments deleted. I don't want to give you reason to delete this one. They are joined together with a conjunction.

2) I am not claiming that China was not attacking Apple. I didn't read the translated article where the fanboys were upset about. So I cannot claim that the Chinese media was "mercilessly" attacking Apple or not. I actually trusted your word that they were - that was my first mistake. But here, in your very own words, you claim that the Chinese media was "mercilessly" attacking Apple, that is showing fanboyism, that you are upset with their coverage.

3) I don't need to add silly spin to make Apple fanboys look bad. You do it for them with your flat out lies in an attempt to make Apple competitors look bad.

Since you are going to whine about it, I had a couple spare minutes and found some quotes from Apple fanboys. Here are just a couple I found from a few web sites.


Let's start with a few mild ones, just to whet the palate:

[quote]Screw China's government and it's business community.[/quote]

[quote]Who cares... China is a scumbag country that deserves to be screwed over by US companies.[/quote]

[quote]The Chinese are behaving like four year olds who need a lollipop to shut them the **** up.[/quote]

[quote]You mean nothing to us. You are insignificant. Now isn't there a big square that you should be in standing in front of a tank[/quote]
This was posted in response to a Chinese person who wanted the Chinese government to fine Apple, that the apology meant nothing to the Chinese people. The last sentence, he wanted the guy to kill himself for wanting a fine levied against Apple. Stay classy, Apple fanboys.

[quote]I unashamedly apologise to my chinese women that although I and my chinese countrymen have a very small little noodle between our legs, we still love you. we can't satisfy your desires but hey... love is bigger than our little organ. period.[/quote]
From somebody posing as a Chinese man. Yep, play up to Chinese stereotypes.

What somebody said Tim Cook should have said instead of the apology: [quote] If you make the stuff, shut up, walk down the hall, and get back to work before I lower your salary to ONE grain of rice![/quote]
So you should leave your opinion at Foxconn's door because you work indirectly for Apple, and Tim Cook should be able to control if you eat or starve at his whim.

Add a little profanity. Just a hint, the **** is a word that starts with an F. % is just general profanity.

[quote]**** China's arrogant government. They tolerated fake apple stores and only did something when it become global news. Don't like it, stop buying Apple products and buy your KIRF trash.[/quote]
This one is funny because the Chinese make the iPhone. So is the iPhone "KIRF trash"?

From an article about the media playing nice now: [quote]Well **** them, it is too ******* late. I say kick their ******* %%%%% to the curb.


Such a thought provoking sentence. Really touches the soul, doesn't it?


And now let's just go into general racism. &&&& is a racial slur beginning with a C.

...continued

******* &&&&&&

Oh shut up you &&&&&&


Those nice, kind words from the Apple fanboys really warm the heart, don't they?

SoylentG said,
Since you are going to whine about it...

I like how you make it out like maxslaterrobins is the one whining when you just went on for three straight posts about what random, anonymous people on the Internet said.

How long is Neowin going to let SoylentG go around insulting others that have an opposite point of view?

omgben said,

I like how you make it out like maxslaterrobins is the one whining when you just went on for three straight posts about what random, anonymous people on the Internet said.

How long is Neowin going to let SoylentG go around insulting others that have an opposite point of view?

Are you kidding me? He twice demanded proof, and I provided it. So a writer for this site wants proof, I give it to him, and that means it is an insult?

Amazing? Yes.
Doesn't attend to the mistakes already made, doesn't fix them. Also yes.

- Hey, you run over my dog so hard his spleen ended up on the roof of the TV station building.
- Oh! I'm so sorry, I'll be more careful... with your next one.
- Gee, man. You have such a good heart. BFF.

I'll be branded an apple hater (which I am, in fact), but seriously - this apology is worth squat.

Phouchg said,
Amazing? Yes.
Doesn't attend to the mistakes already made, doesn't fix them. Also yes.

- Hey, you run over my dog so hard his spleen ended up on the roof of the TV station building.
- Oh! I'm so sorry, I'll be more careful... with your next one.
- Gee, man. You have such a good heart. BFF.

I'll be branded an apple hater (which I am, in fact), but seriously - this apology is worth squat.

I do not think the issue is to be labeled as an Apple haters; it is more a lack of knowledge about Oriental culture and manner which is very different.

Amazing on what can happen with a simple Apology. Wish more companies/individuals would do this. We are all human, even companies, and mistakes are made. Own up to them, move on.

Yeh right, CCTV and Samsung wanted this embarrassing issue closed as soon as possible, especially after the "post at 8pm" quote was discovered, and it is now censored in China

john.smith_2084 said,
Yeh right, CCTV and Samsung wanted this embarrassing issue closed as soon as possible, especially after the "post at 8pm" quote was discovered, and it is now censored in China

Where does Samsung come in to play here? Samsung has nothing to do with this.

Edited by techbeck, Apr 2 2013, 8:15pm :