Amazon says it is making "millions more" Kindle Fires than planned

Amazon's latest financial numbers for the third quarter of 2011 may not have pleased Wall Street (the numbers missed expectations from analysts) but there was some good news. Amazon's CEO Jeff Bezos did say " ... based on what we're seeing with Kindle Fire pre-orders, we're increasing capacity and building millions more than we'd already planned."

As usual, Amazon and Bezos didn't say exactly how many pre-orders for the seven inch tablet it had received since it first announced in late September. While there are third party estimates that claim that the company could get as many as 2.5 million pre-orders for the tablet, trying to get precise sales figures from Amazon about its Kindle line is about as hard as learning info about the next Star Trek movie.

However the hint that Bezos did give in Amazon's press release could lead to some good news for the company down the road. The Kindle Fire, priced at $199, has already generated a lot of talk that in order to really compete with Apple's iPad, you must under cut them on the price. 

With the Kindle Fire due out on November 15, we should soon see if Amazon's bold move in the tablet space can work. If it does, Apple might have to rethink its iPad strategy going forward.

Report a problem with article
Previous Story

Battlefield 3 on sale; gets nearly 3 million pre-orders

Next Story

The Elder Scrolls V: Skyrim PC system requirements revealed

11 Comments

Commenting is disabled on this article.

My gf's son ordered one yesterday. I wonder when it will come in. There is no telling at this point. This thing is going to be a hot item for Christmas.

Well bloody hurry up and sell them outside of the USA please... here in the UK only the Kindle and Kindle Keyboard are available. No Kindle Touch or Kindle Fire... a shame as I'm just about to buy a Kindle for my Mum and would like to have looked at at least the touch version

TCLN Ryster said,
Well bloody hurry up and sell them outside of the USA please... here in the UK only the Kindle and Kindle Keyboard are available. No Kindle Touch or Kindle Fire... a shame as I'm just about to buy a Kindle for my Mum and would like to have looked at at least the touch version

I'm sure it will. They are probably just using the US as a test bed to see how well it will actually compete in the tablet market.

Xilo said,

I'm sure it will. They are probably just using the US as a test bed to see how well it will actually compete in the tablet market.

Looks like it's competing well, and no one even has one yet!
I wonder if it will make Google rethink keeping Android open source.

kindle fire has been a hit.... low price and quality product.... i try to do most of my online purchase from amazon.