You might think that one of the biggest processor makers in the world, AMD, would be interested in creating a chip specifically for smartphones. After all, the smartphone market is in the middle of a huge boom with more and more of these devices being released every year from a variety of makers. Yet, according to a new story at PCWorld.com, an executive at AMD claims that AMD has no plans to introduce any smartphone-based chips.
The article quotes Rick Bergman, the senior vice president and general manager for AMD's product group, as saying, "We haven't announced any plans to go in that handheld space. We've got plenty of opportunities... in server, notebook and now tablets, that's our immediate focus. But if the right circumstances come up and we can see a way to impact the market, we'll obviously continue to look."
That would seem to leave things open for one of AMD's biggest rivals, Nvidia, to take even more market share in the mobile processor space. The company has had some success with its Tegra series of processors which are already used in a number of smartphones and tablets. Nvidia is expected to release a powerful quad-core mobile processor, code-named Kal-El, later this year. In the meantime AMD has already launched its first processor designed specifically for the tablet market: the Z-series. It is also still working on its long awaited next generation desktop chip, code named Bulldozer, which is expected to launch later this fall.