AMD Plans Aggressive China Sales Push

The world's second-largest microprocessor maker, Advanced Micro Devices Inc, has launched a sales push in China and aims to grow at least twice as fast as the overall market, its China marketing chief said. Analysts said the goal may be reachable given AMD's low China market share, which recently crossed into double digits, and its competitive pricing over chief rival Intel Corp But it will also face stiff resistance from Intel, which counts China as one of its biggest and most lucrative markets, they added.

AMD's sales drive comes amid a flurry of activity at the company, which made China a top priority with the arrival of new chief executive Hector Ruiz in April 2002. "Our new CEO is putting a lot of focus on China," Thomas Tong, senior product marketing manager for Greater China, told Reuters in an interview this week in Hong Kong. "We're getting a lot more support, a lot more resources than in the past." Hewlett-Packard Co, the sixth-largest personal computer seller in China with about three percent of the market, began selling PCs with AMD central processing units (CPUs) in two of its five China models in June, Tong said.

News source: Reuters

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