AMD reduces 7000-series card prices

Graphics cards are a big deal with computer gamers and powerhouse PCs. With people who know the industry well, you can happily talk for hours about graphics cards due to the sheer number of different options available. The only problem is that the high-end cards - ideal for people trying to build a powerhouse - come with a price to match.

AMD are cutting their Radeon HD 7000 line-up's prices, the company announced to Anandtech today. NVIDIA's GTX 680 took the crown for performance, so AMD's cards lost their money-generating ability quickly. The adjustment does not come as a surprise for this very reason.

The speed of AMD's price reduction is quite remarkable though, since the GTX 680 is still very much in-demand and, in some locations, in low supply. AMD is still the only option for readily available high-end graphics cards, so it might make sense for the company to drop prices in preparation for the GTX 680 coming back in force.

AMD will be reducing the prices on three of the 7000 series cards: the 7970 (down from $549 to $479), the 7950 (down from $449 to $399), and the 7770 ($159 to $139). The 7770 was the lowest of the 7000 series cards, apart from the 7750. Cutting the price has another effect: it means people might go for the 7900 models instead of the 7800s. To sweeten the deal on two already-capable cards, AMD are offering a promotion they call "Three for Free".

As it is, most retailers are offering a promotion for the 7900s, with a free copy of DiRT 3 included. Now, three games come along: DiRT Showdown, Nexuiz, and Deus Ex: Human Revolution, complete with the Missing Link DLC. For anyone who remembers, Deus Ex was a major partner game for AMD when it was released in 2011. The other two games aren't due out until next month, so it's definitely worth keeping an eye out for the cards and holding out. You could probably even balance out some of the cost by selling the games, if they are not to your taste. I'd recommend keeping Deus Ex though. The games are given away as Steam keys, as usual.

AMD's 7900 series is weaker than the GTX 680 on paper, but for the people who don't really mind which card they're going to be using, the AMD offerings could be that little bit more tempting due to their extra value. The 7770 was plagued at release with excessive pricing, but the reduction goes some way to balance that problem out. The 6850, which is faster, still costs around the same, but at least there's a second 28nm option.

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15 Comments

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theyd need to drop it by $90-$100 then just maybe it equates to same bang for buck ratio, till then its a desperate attempt to claw back a lost generation of cards (again).

AMD's 7970 cost $20 or so less than GTX 680? And you call that a price drop? what a joke by AMD. If it was around $50 or so, it would have made sense to pick AMD's 7970. ATI Radeon 5970 was my last from AMD, worse driver and GPU experience ever.

MaSx said,
AMD's 7970 cost $20 or so less than GTX 680? And you call that a price drop? what a joke by AMD. If it was around $50 or so, it would have made sense to pick AMD's 7970. ATI Radeon 5970 was my last from AMD, worse driver and GPU experience ever.

Sound more like you didn't know what your doing I still have my ATI Radeon 5850 and I'm still using it.
Even one's know that both AMD CrossFire and Nvidia SLI is for Rich kids and there no point in it not now days any way
I agree AMD's 7970 cost $20 less is bit of a joke

SHS said,

Sound more like you didn't know what your doing I still have my ATI Radeon 5850 and I'm still using it.
Even one's know that both AMD CrossFire and Nvidia SLI is for Rich kids and there no point in it not now days any way
I agree AMD's 7970 cost $20 less is bit of a joke

Over heated, noisy, crashed during game play, driver also crashed went from Aero to basic automatically for no apparent reason. Catalyst 10.1x to 11.x Mouse & UAC LAG which was the worse than anything!! the most annoying **** ever. Check Andrew D, twitter account you will find it--April 27th, 2011. The only work around was to use OLDER 10.10 driver because there was no FIX for it until recently. So, don't just rant out of no where. I'll agree that their recent driver did fix a lot of the problem but it took them far too long. It's pitiful that it took them from 10.10 to all the way close to 11.x something to fix this issue. From my personal experience, AMD don't give a shiz once they get their money from you.

MaSx said,

Over heated, noisy, crashed during game play, driver also crashed went from Aero to basic automatically for no apparent reason. Catalyst 10.1x to 11.x Mouse & UAC LAG which was the worse than anything!! the most annoying **** ever. Check Andrew D, twitter account you will find it--April 27th, 2011. The only work around was to use OLDER 10.10 driver because there was no FIX for it until recently. So, don't just rant out of no where. I'll agree that their recent driver did fix a lot of the problem but it took them far too long. It's pitiful that it took them from 10.10 to all the way close to 11.x something to fix this issue. From my personal experience, AMD don't give a shiz once they get their money from you.


Hmmm never had any problem with Aero but again I dosen't used Vista "PURE CARP" nor did I have any problem with any ver of Catalyst to date nor any Mouse, UAC nor LAG problem the day I rev my ATI 5850 back in Nov, 2009.
Twitter for the birds and it spy ware.
I don't need check Andrew D, twitter page there is ATI/AMD user and developer forum that far more useful

SHS said,

Hmmm never had any problem with Aero but again I dosen't used Vista "PURE CARP" nor did I have any problem with any ver of Catalyst to date nor any Mouse, UAC nor LAG problem the day I rev my ATI 5850 back in Nov, 2009.
Twitter for the birds and it spy ware.
I don't need check Andrew D, twitter page there is ATI/AMD user and developer forum that far more useful

if you have been to amd's forum then you would have been aware of this issue. Then again you are using different card a single gpu. I'm talking about dual gpu 5970 so experience will vary, common sense. I don't know how vista has anything to do with this but you made no sense whatsoever. As for your ignorant comment "twitter for birds and it spyware" lol perhaps its time for you to pull the plug because you are already exposed to more than you know.

MaSx said,

if you have been to amd's forum then you would have been aware of this issue. Then again you are using different card a single gpu. I'm talking about dual gpu 5970 so experience will vary, common sense. I don't know how vista has anything to do with this but you made no sense whatsoever. As for your ignorant comment "twitter for birds and it spyware" lol perhaps its time for you to pull the plug because you are already exposed to more than you know.


That your doing it well know that both AMD CrossFire and Nvidia SLI don't work well even thoses single card with dual gpu is a waste of time and money they can be very pickee with other bad hardware (Motherboard/Power supply) it not like the in good old days when 3dfx Voodoo 2 and Voodoo 5 5500 was a round this **** works like it should.
Yes I know and I saw them post to as well and ever reply to them saying your full it as well.

AMD should drop their prices just due to the fact that their drivers completely suck, bought a pair of 7970's and it was quite a nightmare, sold them quickly.

Order_66 said,
AMD should drop their prices just due to the fact that their drivers completely suck, bought a pair of 7970's and it was quite a nightmare, sold them quickly.

Ive been tempted to get a 2nd 5870 instead of just a new card. But...Crossfire is always such a nightmare! Takes them a month to release a profile for a new game, 2 more to fix glitches. If i ever upgrade(and i probably wont for a long time since D3 is gonna be my main game and doesnt need much power)..itll be nvidia

The newer drivers makes it possible to create your own profiles for programs and even change the predefined profiles to another form of rendering using crossfire.
I have had few problems with AMD drivers and had alot of problems with Nvidia drivers.

I still wouldn't purchase it.. the GTX680 is way more powerful for just a few bucks more. Nvidia does however need to drop its prices on the 680 now to compete!

This is perfect timing too! My friend is about to buy a 7950 and Deus Ex HR is going to be one of his first new games.