Analyst pegs WP7 sales at 674,000 units

Microsoft has been doing many things with WP7, between updates and new partnerships, you would think that they would be willing to tell everything about their latest and greatest mobile platform. But when it comes to finding out actual sales figures, Microsoft has been exceptionably quiet about the figures and many believe it's because of poor sales.

Russian tech analyst Eldar Murtazin (via Phone Arena) has proclaimed that Microsoft only sold 674,000 units despite shipping nearly twice as many devices. The information, while not confirmed by Microsoft, is the first educated guess to have any creditability behind it. Upon releasing this information, Eldar posted a curious bit of information on his Twitter account that makes this figure appear more like a leak than an actual estimation.

While not specifically stated, it is believed that these numbers are for 2010 and not an all encompassing number.  If the numbers hold true, it would reflect dismal sales of Microsoft's attempt to make headway into the mobile platform segment. But, if true, despite slow sales, as the platform matures and more features are added, it will gain more marketshare as it does offer a competitive OS to iOS and Android.

While it is unlikely that Microsoft will validate these numbers, or release any of its own any time soon, for now, this is the best estimation to date. Even though the platform is off to a slow start, and has had a few bumps along the way, it still is backed by a massive corporation who has the ability to force its success in the marketplace.

Report a problem with article
Previous Story

Toronto law firm files $1 billion lawsuit over Playstation Network attack

Next Story

Star Wars series to be released on Blu-Ray on September 16 in US

51 Comments

Commenting is disabled on this article.

whatever the facts are they need to knock it off with the 2 year old hardware specs. and broaden them and make it more appealing. give device makers more freedom to make a device then not only will they have more to choose from, they'll sell more.

"He took the 1.5 million figure, subtracted the number of phones Microsoft gave to employees, and factored in typical industry supply and sales differences."

So he knows nothing. And that's the same guy who claimed that Google will never release it's own phone - one month before they released Nexus One.

So this guess is for 2 months of sales? For a new platform I'd expect it to start of slower. And it still isn't on Verizon, which is a huge carrier...

How about this.
The majority (and all good ones) are on AT&T competing with the iPhone. If I was on ATT, I'd get an iPhone and so would just about everyone. Why don't they make good phones appear on Sprint, Tmobile, you know, they players without the iPhone.

Stop trying to compete with products that will easily outsell you 1/10 until the software is comparable. I have Sprint and am due for a new phone in two months but it looks like I will be getting an Android at this rate.

Who cares if they haven't published any data. I'm looking forward to mango, with Mango & Nokia WP7 will get a boost. They will probably start advertising as well, I've not seen it advertised much. When mango comes out they will probably add a fresh bunch of devices.

I'm Microsoft was scared of the numbers they would have boosted the figures by now, no need to jump in. I like it how they have been faithful to the people who have bought their devices and they haven't outdated them within months.

While low, you have to remember that these are sales numbers for less than 60 days back in 2010. We've had an additional 4 months of sales since then.

rfirth said,
While low, you have to remember that these are sales numbers for less than 60 days back in 2010. We've had an additional 4 months of sales since then.

And yet we haven't heard a peep out of Microsoft after the initial channel stuffing. That, and we still haven't got any real sales numbers, only the 'licences sold' propaganda as usual.

Looks like Microsoft will have to wait until Nokia begins shipping WP7 devices to have large sales numbers for WP7.
Then, if all goes well, it will become a top player. Just like that!!

outspoken said,
Looks like Microsoft will have to wait until Nokia begins shipping WP7 devices to have large sales numbers for WP7.
Then, if all goes well, it will become a top player. Just like that!!

Your assumption that symbian users will automatically transfer to WM7 is misplaced.

Flawed said,

Your assumption that symbian users will automatically transfer to WM7 is misplaced.

Like yours that Nokia users won't buy WP7. I for one, only buy Nokia phones, because they are much better than any other option. And as soon as they release their WP7 around here, I'm definitely getting one.

Certainly sounds like things are not going well at the moment. Ms have stopped talking about hardware numbers that have shipped too which tells another story. That and some handset makers stating disappointment with sales.

It's far from a disaster considering Android sales started off slow, though I don't think Android had that many handsets at launch compares to wp7. I've yet to meet anyone else with a wp7 device.

Byron_Hinson said,

It's far from a disaster considering Android sales started off slow, though I don't think Android had that many handsets at launch compares to wp7. I've yet to meet anyone else with a wp7 device.

Android had one handset on one carrier at launch, not quite the multiple handset, multi country launch. half a billion advertising budget that Microsoft gave mobile 7.

Byron_Hinson said,
That and some handset makers stating disappointment with sales.

The only company i've heard about is LG and quite frankly their launch device was cheap and half arsed at best.

I think these are solid numbers for a new platform, i think a slow and steady approach is a good one, builds up a solid foundation. I use the quote a lot for the Mac and it's relevent here. For Windows 7 Phone to be a success others don't have to fail. With Billions of handsets a year there is plenty of room for different and innovative devices. I used a Windows 7 Phone for a week and i thought it was great, it was fast and responsive, i liked the apps and the layout of the UI. Personally im an iPhone fan/user so i won't be switching anytime soon.

However i found the experience a really positive one and have been recommending them to people to try out and see what they think of them.

REM2000 said,
I think these are solid numbers for a new platform, i think a slow and steady approach is a good one, builds up a solid foundation. I use the quote a lot for the Mac and it's relevent here. For Windows 7 Phone to be a success others don't have to fail. With Billions of handsets a year there is plenty of room for different and innovative devices. I used a Windows 7 Phone for a week and i thought it was great, it was fast and responsive, i liked the apps and the layout of the UI. Personally im an iPhone fan/user so i won't be switching anytime soon.

However i found the experience a really positive one and have been recommending them to people to try out and see what they think of them.

Solid numbers ? these are the numbers of activated, by real users, Android+ iPhone per DAY.
I remember Verizon being the laughing stock in blogs and forums when no queues were seen when iPhone 4 was out. In the end, Verizon sold 2.2 Million in 40 days. These can be said are solid numbers.

Is Microsoft too embarrassed to tell us about stalled WP7 sales?

Things with Windows Phone are not going so well for Microsoft.

Redmond software giant reported their quarterly results yesterday, and it seems they were so bad for WP7, that Microsoft is too embarrassed to tell us.

If you look back to last year - late in December Microsoft announced that 1.5 million WP7 devices were shipped by it's OEM partners so far. Pretty good number for the first 7-8 weeks of an upstart platform. Then, a month later, they said that 2 million Windows Phone licenses were sold. Again, considering that Christmas was over, 500K units in one month did not seem so bad.

After that - silence. Microsoft stopped telling us anything about WP7 sales numbers. And started misdirecting our attention with meaningless figures like high customer satisfaction, number of people that downloaded WP app developer tools, number of AppHub community members, number of apps in the Marketplace, etc; Every positive number they could dredge up, except the key one to show how WP7 is really doing - number of licenses sold....

http://www.unwiredview.com/201...us-about-stalled-wp7-sales/

+1
Well said alex. Very few people seem to be questioning this.

The thing with licences sold numbers is that they are deceptive. Microsoft can sell 2 million licences to OEM's, but that doesn't necessary mean 2 million consumers actually bought a device with it on. I think it's called channel stuffing or something like that. Of course if Microsoft continued to sell that same number of licences over the same period, that would be positive, but as you say, ever since those first announcements, MS has been uncharacteristically reticent. To me, that suggests that OEM's still have a surplus of licences that haven't been sold to actual customers.

Edited by Flawed, May 4 2011, 3:38pm :

This may or may not be true, but one thing is, and that is that licences sold are not directly proportional to copies sold to actual consumers/users. The same applies to MS's desktop OS when they crow about 350 million licences sold, for this is unrepresentative of actual PC sales, although eventually it will be the case simply by virtue that WIndows ships on almost every PC sold.

Still, numbers involving licences sold must always be taken with a grain of salt. In WM7's case I don't know why Microsoft wont just come out with the real figures. We all know that if it had been a raging success, the real numbers would come thick and fast. That alone is cause for concern.

Dont analysts work for companies like Gartner and the like? First time i've heard eldar being referred to as an analyst, a bit like saying the former owner of msmobiles was a journalist.

Rooster69 said,
I love my Focus except that the dang thing is slick as snot, I have dropped more time then I care to admit.

I had an InvisibleShield installed at the mall. Fixed that problem for me!

These numbers are very old and have been leaked before. They were prior to MSFT announcing 1.5 million handsets shipped in late December. I doubt they reflect an accurate figure of the current state. Why would Microsoft announce 2 million into the channel if there was no demand?

Tom W said,
Why would Microsoft announce 2 million into the channel if there was no demand?

It's called channel stuffing, and it's not the first time Microsoft has done it. The XBox was given the same treatment a few years back in order to bolster sales figures.

Scorpus said,
Seems too low considering how often I see people shopping for WP7 in the local phone dealers

Once Verizon gets new phones, that will help also.

I'm trying hard to wait until new hardware gets out. Hopefully Verizon jumps on that a lot faster..

bguy_1986 said,

Once Verizon gets new phones, that will help also.
I'm trying hard to wait until new hardware gets out. Hopefully Verizon jumps on that a lot faster..

So WM7 has to be on every single carrier before it even sees modest sales? That doesn't sound like a popular platform to me. Apple after all was only on AT&T for a long time yet its sales were very healthy.

Flawed said,

So WM7 has to be on every single carrier before it even sees modest sales? That doesn't sound like a popular platform to me. Apple after all was only on AT&T for a long time yet its sales were very healthy.

Steve had his isheeps. No need for different carriers.

If the numbers are just for 2010 as the article speculates, then they are almost completely useless. That's less than 60 days versus more than double that in 2011 that we've had so far. I'm sure Microsoft would have liked better numbers, and this kind of news certainly isn't going to help them. But its not a useful piece of information.

Edit: I just went and read the analysts piece. While it was a bit difficult to read because it was translated, he is either incredibly biased or incredibly stupid. I'm not sure which is worse for a supposed analyst. But his take on the reasons for the supposed "failure" are so far from reality as to be comical.

Seems fair. Microsoft is clawing themselves back from a massive loss due to consumers hating Windows Mobile. It will take a long time to convince consumers that Windows Phone != Windows Mobile. They see Windows and will see it as all the same.

Once the platform has been out for over a year it stands a chance. Everyone I let use my DVP gets smitten very quickly...

Right now WP7 is basically, "I can do everything the others can do but with a different UI"...they need a feature to compel users to switch, at the moment, they only created a level playing field.

I do like the direction it is heading, I just hope that MS doesn't let it go stale and will consistently updates the OS on a regular basis in the future.

Edited by bdsams, May 4 2011, 2:29pm :

bdsams said,
Right now WP7 is basically, "I can do everything the others can do but with a different UI"...

Except support countries like the Netherlands. Other platforms don't seem to have a problem with that.

.Neo said,

Except support countries like the Netherlands. Other platforms don't seem to have a problem with that.

how many times people need to tell you that additional regional support is coming in Mango? As far as I know it's much faster than either iPhone or Android (with usual bull****, it's not the same market as 2007 etc. but still shows it is coming)

bdsams said,
Right now WP7 is basically, "I can do everything the others can do but with a different UI"...they need a feature to compel users to switch, at the moment, they only created a level playing field.

It is based on .NET and that's all the "feature" I need.

Frazell Thomas said,
It will take a long time to convince consumers that Windows Phone != Windows Mobile.

Except that they are the same. They share the same operating system code base, much like Vista and Windows 7, however you wouldn't claim that these two are unrelated would you? The only real difference is in the user interface, which in Windows Mobile 7's case is built atop of silverlight. It's equivalent to rewriting the window manager in Windows Mobile 6.x so that it renders the interface in Flash. There are some other changes, but the core kernel at the heart of it is still Windows CE, the same used in the rest of the Windows mobile family.

Frazell Thomas said,

Once the platform has been out for over a year it stands a chance. Everyone I let use my DVP gets smitten very quickly...

Wasn't the same thing said of the Zune? Or perhaps the Kin?

Flawed said,

Except that they are the same. They share the same operating system code base, much like Vista and Windows 7, however you wouldn't claim that these two are unrelated would you? The only real difference is in the user interface, which in Windows Mobile 7's case is built atop of silverlight. It's equivalent to rewriting the window manager in Windows Mobile 6.x so that it renders the interface in Flash. There are some other changes, but the core kernel at the heart of it is still Windows CE, the same used in the rest of the Windows mobile family.


Wasn't the same thing said of the Zune? Or perhaps the Kin?

I can't believe this. Do some freaking research before you bash every time. WP7 is .NET based for ****'s sake. The core kernel is not Windows CE.

I can't really believe how some people can keep on trolling for no damn reason.

KavazovAngel said,

I can't believe this. Do some freaking research before you bash every time. WP7 is .NET based for ****'s sake. The core kernel is not Windows CE.

I can't really believe how some people can keep on trolling for no damn reason.


How about you do some research! WP7's core kernel is a newer version of the Windows CE kernel as stated here http://www.engadget.com/2010/0...ndows-ce-6-compact-7-kerne/.
Yes the programming model and APIs are .NET based, but the core of the OS is based on WinCE!
Does it really matter? No. But get your damn facts straight before claiming others are lying!

dhan said,

how many times people need to tell you that additional regional support is coming in Mango? As far as I know it's much faster than either iPhone or Android (with usual bull****, it's not the same market as 2007 etc. but still shows it is coming)

Learn to read. He was replying to a message that talked about *current* features.

norseman said,
I don't know how accurate that is, however I am loving my Samsung Focus.

The same! I just wish that it were unbranded :-/

norseman said,
I don't know how accurate that is, however I am loving my Samsung Focus.

Agreed. Switched from my iPhone 4 and am so happy I made the switch. I wish more people knew about it and/or were willing to give it a shot. I mostly just get blank stares when I tell people what phone I have.

norseman said,
I don't know how accurate that is, however I am loving my Samsung Focus.

Agreed. My girlfriend and I both have the Samsung Focus and we're extremely happy with it. I had the iPhone 3GS and there was nothing wrong with it .. I honestly just got bored of it when I realized I didn't need 80 trillion apps when only a handful were useful to me.

I miss having a great GPS program but that's about it. Plus, we have an iPad - which I'm also starting to get really bored with.

nowimnothing said,

Agreed. Switched from my iPhone 4 and am so happy I made the switch. I wish more people knew about it and/or were willing to give it a shot. I mostly just get blank stares when I tell people what phone I have.

I think it'll come yet... Just going to take time since Andriod and Apple owned the market.
If Microsoft would have done a better job marketing Zune players, I think that could have helped them with mobile phones.

norseman said,
I don't know how accurate that is, however I am loving my Samsung Focus.

Love my Focus, too. Easily the most appealing phone I've ever owned. My wife is getting one when she can upgrade in about a month.

rev23dev said,

Love my Focus, too. Easily the most appealing phone I've ever owned. My wife is getting one when she can upgrade in about a month.

I have the Focus upgraded from iphone 3G now my wife wants the focus but they have been out of them at all 4 places I went to this last weekend!

Matrixsig said,

I have the Focus upgraded from iphone 3G now my wife wants the focus but they have been out of them at all 4 places I went to this last weekend!

I got mine from Amazon Wireless and will get hers there as well, too! $0.01 upgrade! Woohoo!