Analyst: Surface suffers in sales at Mall of America

Microsoft launched its new Surface tablet a month ago today, and in the US the only official way to buy the Surface in a physical store is by going inside the company's own retail store locations. But is that strategy going to work?

CNN.com reports that a team from the financial analyst firm Piper Jaffray traveled to the Mall of America in Minneapolis, Minnesota, and checked out the sales and foot traffic of both the Microsoft Store and the nearby Apple Store during Black Friday. According to their report, the Microsoft Store had 47 percent less foot traffic than the Apple Store that day.

It unfortunately gets worse, as the report claims there was a clear discrepancy in sales.

Shoppers at the Apple Store bought an average of 11 iPads per hour. Despite heavy TV, print and billboard advertising for the new Microsoft Surface tablet, not one was sold sold during the two hours Piper Jaffray spent monitoring that store.

The report added that just 3.5 items were bought per hour at the Microsoft Store, and all but two of the items were Xbox 360 games. By contrast, 17.2 items per hour were sold at the Apple Store.

It looks like the early high sales of the Surface tablet have now come down to earth a bit. It's also possible that many people are waiting for the promised Windows 8 Pro version of the Surface to be released before buying one.

Source: CNN.com | Image via Microsoft

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Huh. I live near 2 Microsoft Store locations. I've only been inside one, and it is always busy. I would say when I've been there it's about as busy as the Apple Store a few doors down.

Maybe I always just pick the exact right time to stop in.

People may be seeing through the MS generated smokescreen along with the laserlight show, smoke and mirrors; and realizing that better PCs with a decent OS are available for much less.

I guess Mall of America is the bar set for online sales, the whole planet of sales? Apple stores are a buzz even without the holidays. I've been to 2 Microost stores and they arent really every really busy. But that hasnt hurt Windows PC sales that much tho. Microosft stores just arent popular and they likely never will be.

When people visit a Microosft store they go with a purpose. They buy a specific product and leve. The Apple store here in Chicago on the Mag Mile is always filled with tourists and most who come an go dont buy anything. I have walked into the storewith it being so crowded, I cant even see the display tables, ye I can grab a genius and tell them I want to buy a device walk right to the register and piurchase and leave.

There are more iSheep than people who actually are smart enough to look at other and better products on the market? Utterly shocking revelation there by that analyst...

Nogib said,
There are more iSheep than people who actually are smart enough to look at other and better products on the market? Utterly shocking revelation there by that analyst...

If this is true then MS has a problem.

People and businesses are moving away from MS products, it is a fact. If you use Google Doc's then you dont need MS servers, if you use gmail then you dont need exchange or the MS server operating systems and so on. MS will keep doing fairly well for the short term because they are so big but movement away from MS has started and it is unstoppable. Why will a business pay say 300 a seat for office when they can get office like functionality for a fraction of the price? If you dont need office then you dont need all the other that MS sells. The clock is ticking.

how many do you know personally?

Nogib said,
There are more iSheep than people who actually are smart enough to look at other and better products on the market? Utterly shocking revelation there by that analyst...

So a whole team spent 8 hours watching an Apple store, while one person ("or" a team? really? they aren't sure?) watched a Microsoft store for 2 hours.

In one location.

At an undisclosed time of day.

...

Yeah, nothing to see here. Move along. This is not a 'study' and deserves zero press. There are some real, respectable analysts in the world, but clearly none are members of this group.

Who cares if the thing is made from plastic or magnesium or metal? What is important if it is scratch resistant, light, and strong, plastic or wood, I don't really care
You all sound like girls showing their luxury bags, oh look, my bag is LV, oh no, my is Gucci.
What really matters is what can it do, hey look, my tablet is Metal / Plastic melt, wow, but what does it run things? What can it do?
Windows 8 RT has Office, Networking, Internet Browsing, and Apps, they are very good but not almighty, the processor is just Arm, and it can still do a lot, not easy to scratch and easy to hold.

so if I walk into an apple store to get service on my iphone, I'm automatically buying an ipad and that is what this article asserts?

neonspark said,
off course foot traffic is not indicative of something you can buy online....

At least read the first sentence of the article you comment on...

They would instant INSTANT success at $199. at $300 people would still hum and think about it. At $199 anyone and EVERYONE would grab it. Even people that already own ipads and other iDevices. When the rumor for the $199 price came out, I told everyone I knew to hold off buying an iPhone. Reason being was if the surface was at $199 it would be the new industry standard. I myself would have even switched to a windows phone to match the ecosystem. But as soon as they said $500, I was damn, and retold everyone to not wait anymore and upgrade their devices since its still an IOS market for now.

rippleman said,
They would instant INSTANT success at $199. at $300 people would still hum and think about it. .

I think its the broken society that thinks a device should be selling at a loss....Amazon and Google are the kings of losing money on their devices in the hope that all the ads and paid for services will turn a profit and also the hope they destabilise the market enough to capture as much market share as possible...

You have to wonder if in the long run this is going to be the best thing for everyone in terms of technology....I say, definitely not...if the device is worth selling, its worth selling at a profit...499 s not unreasonable for a device estimated to cost somewhere around 280 to build...

It actually doesn't seem that bad, 0 Surfaces VS 11 iPads. IMO if Surface is able to sell 1/25th of the iPad then it is a succes.

The iPad is literally everywhere. My local Supermarket even has an iPad corner! Housewives are buying iPad Mini's while they're buying their daily goods. There is no way you can compete with that in the shortterm. Microsoft will need to bleed for many years to come, build up brand awareness and slowly gain ground.

They're now the underdog and in a way its refreshing. They have to come up with the next best thing if they want to stay competitive. IMo Windows 8 and the Surface are definatly great products that would never have come to be if Microsoft was stil no.1. So thank you Apple, you've brought back innovation to your competitors. Now only if those OEMs would also dare to be different.

I have thought that from day 1 it should have been sold at a loss. $500 is just too much for me and I want one badly. I just can't justify it. $300 and I'd already own one.

It's not too late. I say they release Pro at $600 and knock RT down to $300. One can hope eh? Bottom line is that despite it being a premium product, it won't gain ground against the establishment. Xbox is a great example.

To me, it's still a little foolish to compare Surface sales to iPad sales. The Surface is a device that just came out, while the iPad has been around for a few years now. The usual clueless American consumer knows only about Apple's iPad and not likely about the weeks-old Surface. Give the Surface a few months to become a little more well known, then allow some other Analyst to do his silly comparison. What's funny is that, if the tables were turned and the iPad had just come out and its sales were being compared to, say, a 3rd generation Surface, Apple fans would be decrying the unfairness of such comparisons.

One point Piper Jaffray analyst made on TV this morning that was not covered in the article is that a lot of buyers (wrongly) think Surface is a kind of PC (or notebook or laptop) and not a tablet. And they want tablet therefore they buy iPad. I think Surface being landscape device unfortunately confuses consumers. And the click keyboard that was included in most Surface advertisement does not help either.

LOL Piper Jaffray. Give me a break. They're like an apple cheerleader. Probably all their "analysts" are big into Apple stock. All they do is pump up any apple related news and if it includes "Windows" or "Intel" it's basically "this will do bad".

This is the same Piper Jaffray who, in the summer, were pimping Apple with talk of a $1,000 share price? In the 6 months since their "announcement" the share price has been up a bit then down a bit and ended up flat. The same Piper Jaffray who said 2 out of 3 people said the iPhone5 would be their next phone. Really? 66% of people you "surveyed" were exclusively buying an iPhone5. Then when the Q3 2012 figures came out we saw that Android blew iOS away in terms of growth.

Come on Neowin. Do the slightest bit of research before posting the tripe of a firm who clearly have a vested interest.

The Windows 8 Pro version of the Surface is a different market segment from the RT. People don't buy an iPad to use it as a PC - they buy an "iPad", which like it or not is a concept Apple controls for now. There's no known compelling reason to most consumers to even consider Surface.

The Surface Pro will provide an iPad level of portability to a niche of PC users, but it won't address the disparity in sales described above anytime soon.

I agree with some others, they're going to need to sell this at a loss to gain some ground. It's not simply the case of people mindlessly buying iPads, but the fact that people are already invested in the iOS and Android ecosystems. They need a very compelling reason to switch.

There was never anyway that this would hit the ground running and be anywhere near iPad levels, iPad enjoys the cult status and awareness in the minds of the average consumer. No amount of TV spots or nice advertising (which I really like for the surface) is going to change this, it needs to get out there in enough numbers for people to start spreading it via word of mouth or seeing 'their friends' use one. I know a LOT of none techy people and they do not base their buying of a TV commercial, what effects them the most seems to be crowd mentality and how cool a device is seen to the majority of others (kind of a fashion item).

iPad also enjoy the iOS ecosystem. An ecosystem built by the iPod and iPhone.

I really want to buy a Nexus 7. But when i think about it i own like 15 iOS game and some apps on my iPod so yeah the iPad Mini is more expensive but ...

LaP said,
iPad also enjoy the iOS ecosystem. An ecosystem built by the iPod and iPhone.

I really want to buy a Nexus 7. But when i think about it i own like 15 iOS game and some apps on my iPod so yeah the iPad Mini is more expensive but ...

And you, sir, win the "Stereotypical Apple User of the Year" award! Congratulations on buying overpriced, underperforming products because you've locked yourself into a single manufacturer!

(Read http://shkspr.mobi/blog/2012/1...-of-your-****ing-ecosystem/ if you're confused...)

Breakthrough said,

And you, sir, win the "Stereotypical Apple User of the Year" award!

It's strange the only Apple product i ever owed is my iPod. And i own it because i think it's the best mp3 player out there.

Breakthrough said,

Congratulations on buying overpriced, underperforming products because you've locked yourself into a single manufacturer!

Companies do that on a regular basis.

Breakthrough said,

And you, sir, win the "Stereotypical Apple User of the Year" award! Congratulations on buying overpriced, underperforming products because you've locked yourself into a single manufacturer!

(Read http://shkspr.mobi/blog/2012/1...-of-your-****ing-ecosystem/ if you're confused...)

Um... and what if you spent all your money on Android apps, or apps on Windows Surface? Surely you're then locked into THAT ecosystem. How are Apple any worse than any other vendor here?!

You may be able to buy hardware from another manufacturer for Android or Windows 8 RT but fundamentally the problem is the same.. and besides if you LIKE the hardware one manufacturer puts out (e.g. Apple) then so what?

LaP said,
It's strange the only Apple product i ever owed is my iPod. And i own it because i think it's the best mp3 player out there.

Funny, my wife says the same thing about her zune 120GB.
She uses all those GBs too.

Chicane-UK said,

Um... and what if you spent all your money on Android apps, or apps on Windows Surface? Surely you're then locked into THAT ecosystem.

If you'd taken the whopping 5 minutes to actually *read* the article I posted, that's exactly what is re-written there. The blogger just uses iOS as the first example. Also, I want to point out that there is a way to buy apps that work on multiple devices (i.e. both iOS and Android), buy purchasing from alternative market places or directly from the maufacturers (like the Humble Bumble Game Bundles, where you buy it and BOOM, you can play on Windows, OSX, Linux, Android, and iOS...).

And you're right, you're quite entitled to LIKE whatever hardware you want. Infact, for example, I LIKE my original Nintendo Entertainment System. However, I'd be quite concerned if I tried to pawn it off like it has better specifications than the Xbox 360 (hint: it doesn't).

LaP said,

Companies do that on a regular basis.

So tell me again why Apple didn't choose to go with a USB 3.0 connector and decided to lock you into their propiretary connector, instead of choosing what every single other cellphone manufacturer went with? There's a difference between trying to retain consumers and bluntly f**king them over. And if you don't see that difference yet, I don't think this will be a fulfilling discussion.

deadonthefloor said,

Funny, my wife says the same thing about her zune 120GB.
She uses all those GBs too.

That's why i said "I think"

Breakthrough said,

So tell me again why Apple didn't choose to go with a USB 3.0 connector and decided to lock you into their propiretary connector, instead of choosing what every single other cellphone manufacturer went with?

WTH

What does it have to do with anything discussed here?

Did i say Apple is perfect ?

I said in the mobile market the ecosystem is a selling point. And since the App store was there first it gives the iPad an advantage over Surface and Windows Store right now. And possibly even the Nexus 7 for people who already invested a lot in iOS. It's sad but it is the way it is. Ideally there would be a mobile Store like Steam but curently to my own knowledge there's not.

If you want to read anything else between the lines be my guest.

Edited by LaP, Nov 26 2012, 5:27pm :

I don't think it matters that much for MS if theSurface succeed ot not. What matters the most is the success of Windows 8 and Windows Store.

LaP said,
I don't think it matters that much for MS if theSurface succeed ot not. What matters the most is the success of Windows 8 and Windows Store.

That's true as far as $$$ go. But consumer rejection of the Surface could be misinterpreted as a rejection of Windows 8 or at least the Metro interface. That could push developers to continue to ignore the Windows Store or slow RT adoption.

LaP said,
I don't think it matters that much for MS if theSurface succeed ot not. What matters the most is the success of Windows 8 and Windows Store.

Yeah... Maybe some months from now, not even Windows will be that important to Microsoft. I think keyboard and mice are going to rule the company.

LaP said,
I don't think it matters that much for MS if theSurface succeed ot not. What matters the most is the success of Windows 8 and Windows Store.

The surface is being marketed as the premium RT device. Bad sales aren't necessarily bad for Microsoft in the grand scheme of things but it will put a dent in their attempts to corner the tablet market

Javik said,

The surface is being marketed as the premium RT device. Bad sales aren't necessarily bad for Microsoft in the grand scheme of things but it will put a dent in their attempts to corner the tablet market

I should have said Windows 8 RT instead of Windows 8.

I think if 3rd party companies are successful with their RT/Windows 8 tablets it wont matter that much if Surface becomes the next Zune. Of course if RT/Windows 8 tablets as a whole bomb that's another story.

LaP said,

I should have said Windows 8 RT instead of Windows 8.

I think if 3rd party companies are successful with their RT/Windows 8 tablets it wont matter that much if Surface becomes the next Zune. Of course if RT/Windows 8 tablets as a whole bomb that's another story.

That's the problem though. Apart from Asus, everyone's taken a wait and see approach to RT. If Surface fails, who else will bother with RT hardware.

icwhatudidthere said,

That's true as far as $$$ go. But consumer rejection of the Surface could be misinterpreted as a rejection of Windows 8 or at least the Metro interface. That could push developers to continue to ignore the Windows Store or slow RT adoption.

No, us developers aren't looking at Surface sales, we're looking at W8 adoption rates (RT included). And even if W8 "flops" a la Vista (which still sold over 300 million copies), it'll be a huge success.

LookitsPuck said,

No, us developers aren't looking at Surface sales, we're looking at W8 adoption rates (RT included). And even if W8 "flops" a la Vista (which still sold over 300 million copies), it'll be a huge success.

Yeah but if Windows 8 doesn't success as a tablet OS it's still a problem for Microsoft. If the success comes from Surface or 3rd party hardware i don't think it's really an issue.

I was in a Future Shop this weekend and an "old" woman was looking to buy a tablet. The clerk tried to sell her a netbook instead with of course an expensive insurance but she really wanted a tablet.

Tablets will never replace desktop but they will hurt laptop and netbook sales a lot. If those sales go to iOs and Android it's not good for Microsoft.

LookitsPuck said,

No, us developers aren't looking at Surface sales, we're looking at W8 adoption rates (RT included). And even if W8 "flops" a la Vista (which still sold over 300 million copies), it'll be a huge success.

Vista sold over 380M copies. What has Apple sold 380M of as a single product? NONE!!!!

When Microsoft has to spin the reasons why you have to pay more then an ipad for a surface, may want to sell at a loss and be a bit more price competitive.

Jason Stillion said,
When Microsoft has to spin the reasons why you have to pay more then an ipad for a surface, may want to sell at a loss and be a bit more price competitive.
Agreed... if MS wants to bolster its ecosystem and its reputation, then selling for price or even a loss is the way to do that.

Windows 8 is a good OS, but it's extremely jarring, and the experience isn't what I expected -- in a bad way. MS needs to counteract this on pricepoint. And they also need to make available a 7" device that's good.

Jason Stillion said,
When Microsoft has to spin the reasons why you have to pay more then an ipad for a surface, may want to sell at a loss and be a bit more price competitive.

How do you have to pay more for a surface than an iPad?

duddit2 said,

How do you have to pay more for a surface than an iPad?

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.
Apple's App Store is ginourmous and full of cool apps.
This is not to talk about iPad's magnificent retina screen with almost double the resolution of the Surface.

Nobody is THAT of an idiot not to see all this... I mean... Maybe Microsoft is.

Luis Mazza said,

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.
Apple's App Store is ginourmous and full of cool apps.
This is not to talk about iPad's magnificent retina screen with almost double the resolution of the Surface.

Nobody is THAT of an idiot not to see all this... I mean... Maybe Microsoft is.


Sarcasm huh ...

Jason Stillion said,
When Microsoft has to spin the reasons why you have to pay more then an ipad for a surface, may want to sell at a loss and be a bit more price competitive.
The only thing holding back the Surface is applications... as far as hardware features, aside from missing a mobile data connection the Surface is ahead of the iPad.

Shyatic said,
Agreed... if MS wants to bolster its ecosystem and its reputation, then selling for price or even a loss is the way to do that.

Windows 8 is a good OS, but it's extremely jarring, and the experience isn't what I expected -- in a bad way. MS needs to counteract this on pricepoint. And they also need to make available a 7" device that's good.


Jarring how, as an iPad replacement? You never need to leave the Modern Touch environment unless you want access to the base file system or change specific settings. All things you can't do on an iPad. As far as Office... it's again, a choice for the user.

If you're talking about Win8 on the desktop. I rarely even see the start menu and if so, it's not jarring. It's the new reality. Frankly, there are plenty of issues on Win8... but the Jarring issue is a one childish imo.

Not sarcasm, really.

You guys can hate it as much as you want, because that puts you on Microsoft's side of the idiocracy they would like it to be, but it's not (yet).

Like it or not, the iPad is gorgeous and well built.

Edited by Steven P., Nov 26 2012, 5:04pm :

MrHumpty said,
The only thing holding back the Surface is applications... as far as hardware features, aside from missing a mobile data connection the Surface is ahead of the iPad.

Yeah... the only thing holding back the Surface is that it is very inferior to the iPad.
Yeah... the only thing holding back the Surface is that it is s*** and the money is the same for that of the iPad.

Not much, ya know. Sales are wrong. People are wrong for not taking that into consideration.

/s

Luis Mazza said,

Not sarcasm, really.

You guys can hate it as much as you want, because that puts you on Microsoft's side of the idiocracy they would like it to be, but it's not (yet).

Like it or not, the iPad is gorgeous and well built.

Deal with that, stupid.

Your blind hate for MS is just childish.
If you would do your research you would know that the Surface is not build from silly plastic, but from VaporMg.
Also for the price of a 16GB iPad you can buy a 32GB Surface, so it's not that bad a deal price wise.
I'll give you the app store argument

Luis Mazza said,

Not sarcasm, really.

You guys can hate it as much as you want, because that puts you on Microsoft's side of the idiocracy they would like it to be, but it's not (yet).

Like it or not, the iPad is gorgeous and well built.

Deal with that, stupid.


Surface is made up of magnesium and not plastic.
iPad 16gb has 16gb of space, but the usable space is about 14gb. I agree with you on this one as Windows RT for some reason takes up 13gb
The App Store will grow in size in due time - that's just being short sighted.
I agree with you on the retina display.

Calling anyone idiot or stupid just proves how childish you are.

Luis Mazza said,
Like it or not, the iPad is gorgeous and well built.

Deal with that, stupid.

Drop it.
I've dropped my surface over 15 times now and not so much as a dent or scratch.
I make iDevice owners cringe when I drop my Lumias and my Surface.

It looks pretty much plastic.
Anyway... As from a businessman point of view, they should know that there are many things wrong about this. People are not idiots when spending 500 bucks.

I don't hate Microsoft... I hate idiocy.

Luis Mazza said,
It looks pretty much plastic.
Anyway... As from a businessman point of view, they should know that there are many things wrong about this. People are not idiots when spending 500 bucks.

I don't hate Microsoft... I hate idiocy.


It's not plastic, it doesn't even look like plastic. I've never met an iPad user that wasn't jealous of the Surface's build quality.

Luis Mazza said,

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.
Apple's App Store is ginourmous and full of cool apps.
This is not to talk about iPad's magnificent retina screen with almost double the resolution of the Surface.

Nobody is THAT of an idiot not to see all this... I mean... Maybe Microsoft is.

Wow, I know there are fanboys but now I see there are blind ones as well... Cheap Plastic?? HAHAHA do some actual reading and you'll realize you just put your foot in your mouth...

If you read various screen comparison even though its lower ppi on the screen it has been shown to be comparable or in some cases superior to the "retina" display...

Now put your juice and fruit snack away and go do some reading before you comment on adults sites...

Luis Mazza said,

Not sarcasm, really.

You guys can hate it as much as you want, because that puts you on Microsoft's side of the idiocracy they would like it to be, but it's not (yet).

Like it or not, the iPad is gorgeous and well built.

Deal with that, stupid.

lol most ignorant comment ever

filed under: lost all his credibility.

Yeah... I'm so ignorant... I thought it was plastic!

It's only inferior. It's ok. People like you will buy it anyway. That's what matters.

Why drop it? Whats the purpose?

deadonthefloor said,

Drop it.
I've dropped my surface over 15 times now and not so much as a dent or scratch.
I make iDevice owners cringe when I drop my Lumias and my Surface.

Luis Mazza said,

Not sarcasm, really.

You guys can hate it as much as you want, because that puts you on Microsoft's side of the idiocracy they would like it to be, but it's not (yet).

Like it or not, the iPad is gorgeous and well built.

Deal with that, stupid.

And stupid will pay twice more for same exacts product that other companies sell.

Stupid...

Luis Mazza said,

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.
Apple's App Store is ginourmous and full of cool apps.

I can't tell if that's ignorance, sarcasm or I've been warped to planet backwards.
Luis Mazza said,

Nobody is THAT of an idiot not to see all this... I mean... Maybe Microsoft is.

.... or possibly someone else.

Seriously, the Surface has metal and solid feel and sound throughout. I tried one out at Stonebriar Mall. The place had lots of buzz, but shy on actual purchasing.

It's a shame the Pro version wasn't released. You couldn't make enough of those for the demand.

willgill said,

I can't tell if that's ignorance, sarcasm or I've been warped to planet backwards.

.... or possibly someone else.

Yes. The buyers like you. lol

Luis Mazza said,
It looks pretty much plastic.
Anyway... As from a businessman point of view, they should know that there are many things wrong about this. People are not idiots when spending 500 bucks.

I don't hate Microsoft... I hate idiocy.


You look pretty much stupid.

See what I did there?

Luis Mazza said,
Yeah... I'm so ignorant... I thought it was plastic!

Yeah, ignorant and stupid. It's completely made of a magnesium shell. A superior metal to the cheap flimsy aluminium junk on the iPad.

Luis Mazza said,

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.
Apple's App Store is ginourmous and full of cool apps.
This is not to talk about iPad's magnificent retina screen with almost double the resolution of the Surface.

Nobody is THAT of an idiot not to see all this... I mean... Maybe Microsoft is.

This is incredibly simplistic. Resolution and space? Really?

Luis Mazza said,

Yes. The buyers like you. lol

You are quite possibly the biggest Apple fanboi on the face of the planet. Just idiotic, really.

Luis Mazza said,

Yeah... the only thing holding back the Surface is that it is very inferior to the iPad.
Yeah... the only thing holding back the Surface is that it is s*** and the money is the same for that of the iPad.

Not much, ya know. Sales are wrong. People are wrong for not taking that into consideration.

/s

actually it is magnesium which is stronger than the "metal casing" that breaks pretty easily and the Gorilla Glass 2.0 is better. considering that the iPads breaks when you drop a remote control on it

Luis Mazza said,

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.

wat

o.O

Luis Mazza said,
It looks pretty much plastic.

for an idiot like you
I don't hate Microsoft... I hate idiocy.

then you should hate yourself more than anything.

Jason Stillion said,
When Microsoft has to spin the reasons why you have to pay more then an ipad for a surface, may want to sell at a loss and be a bit more price competitive.
What school did you attend? You can count...right? Surface RT starts at $499, Ipad starts at $499...for $599 you get the same device with a keybaod. With iPad all you get is more storage. A really good keyboard for iPAd is about $99.

With either you have the option to buy a keyaboard one way or another or not too. MS doesn't need to go lower. Price isnt the issue. RT is suffering from the same issue as Android - SUBSTANCE. If you dont offer something to make your product worth buying, no matter what price you get it, it wont sell. The Nexus device is selling, not because its 299, its because it offers substance.

Once the Windows 8 Pro devices come things will change a bit. Here is the problem, how long will MS support touch. Touch has already been a big deal for 6 years now. Its going to fade within the next 4. Sure tjere will always be touch devices now, but will Windows get better with it?

Hopefully many apps we buy will also offer some type of touch centric capabilities.
The problem with Surface is Microsoft didnt explain very well that the RT doesnt run desktop apps. Yes us techie's know because we actuallky read, most dont. The biggest reasoin for returns were due to that issue. Its MS' fault if RT sales are low.

Luis Mazza said,

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.
Apple's App Store is ginourmous and full of cool apps.
This is not to talk about iPad's magnificent retina screen with almost double the resolution of the Surface.

Nobody is THAT of an idiot not to see all this... I mean... Maybe Microsoft is.

The Surface is made of cheap plastic? Magnesium Alloy means its METAL.

Retina Display better? Yes only on paper. What good is have a screen that has 1M more pixel than an HD TV, when one you dont provide real HD content to view, the resolution doesn't support native HD movies, what good is all those pixels when all you can play is Angry Birds?

The IPad is a great device, but its limits are the issue. The Surface RT doesn't offer what the Iapd does so its not a good buy yet. It will be. MS just needs to offer more capability and content. Giving Office for free isnt a good sales pitch for me.

I personally am waiting on the Pro and so are many other people. We want a nice tablet we can run desktop apps on. We dont want coinvertivble laptops. The OEM's obviously dont get it and that is why they are goig ot fail. That is why Microosft went theer own way, they knew the OEM's havent grown up yet.

Neither have you!

Luis Mazza said,

The 32gb version is equivalent to a 16gb iPad (OS data). Also, the Surface is cheap plastic and the iPad is a beautiful metal case with an Apple logo on it.
Apple's App Store is ginourmous and full of cool apps.
This is not to talk about iPad's magnificent retina screen with almost double the resolution of the Surface.

Nobody is THAT of an idiot not to see all this... I mean... Maybe Microsoft is.

Here let me show you how stupid you are. The Sirface is made of Magnesium Alloy...Magnesium is a METAL. ALLOY ALWAYS REFERS TO METAL.

The screen is bonded to the glass. Unlinke the Ipad which uses a cheap glue to hold the screen next to the LCD panel. The iPad and iPhone screens always break easy. I've dropped an ipod Touch countless times and the screen has never broke. But I dropped my iPhone 4 from less than 3 t and it cracked on the back. Is it because the glass is so thin? NO!!! It's because its cheap.

The Ipad is heavy, very heavy to drop that is. Any drop of the ipad and it will crack. Mine is in a case and I dropped itfrom 3 ft and the corner hit and it shattered the glass right across the at an agle from the corner to the other side. Yet it costs the same as the Surface RT. Attach the iPad to a keybaord and hold it by the keyboard and see if it will handle dangling. NOPE it won't.

MAGNESIUM ALLOY is defined as - Magnesium alloys are mixtures of magnesium with other metals (called an alloy), often aluminium, zinc, manganese, silicon, copper, rare earths and zirconium. Magnesium is the lightest structural metal

MAGNESIUM is lighter than Aluminum dummIts nicer in contant availability. But hey you are an Apple fanboi. The iPad is a nice device. I would say it is nicer than the Surface, but not in build quality. The Surface supports HTML5 better, Office is REAL, Bing Maps works, I can view Flash sites, and when the Pro comes I can run apps like Photoshop. You iPad wont do that EVER!!!

Luis Mazza said,
Yeah... I'm so ignorant... I thought it was plastic!

It's only inferior. It's ok. People like you will buy it anyway. That's what matters.

no no your an idiot for making a statement like that without having seen one or touched one in person....why do you look at the device first before ****ting on yourself in the forums...

deadonthefloor said,

Drop it.
I've dropped my surface over 15 times now and not so much as a dent or scratch.
I make iDevice owners cringe when I drop my Lumias and my Surface.

o.0 why are you dropping your stuff so much? Constantly dropping expensive stuff like that should make anyone cringe.