Android now accounts for 25% of North American mobile Internet traffic

Over the last few months we’ve seen many statistics showing that Google’s Android platform is rising to the top of the pile in the smartphone category – which is quite a feat when you’re fighting Apple, RIM and Microsoft (well, soon). Quantcast (via Engadget) has just released statistics showing that Android now accounts for 25% of mobile Internet traffic in North America, mostly at the expense of Apple’s iOS devices. Apple’s other iOS device, the iPad, was not included in the smartphone-only statistics.

Six-month share of mobile Internet traffic. Image courtesy of Quantcast.

Monthly, quarterly and yearly share of mobile Internet traffic. Image courtesy of Quantcast.

Mark Twain once said that “there are lies, damned lies and statistics”. It’s important to remember that these are percentages, and to read them accordingly. These are not market shares in units – these numbers don’t say that Google’s competitors are literally selling less units than before, instead they simply show that Android devices purchases are on the rise. However, I’m sure there are a few Google evangelists out there right now using graphs such as these to encourage OEMs to join the Android trend. Some of you may also note that Microsoft’s Windows Phone OS and Nokia’s Symbian OS are both notably absent from the statistics.

Quantcast will release a by-vendor version of the statistics within the next week. 

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Had just downloaded my 15th app...The Majic 8 Ball, it hasn't any advertised web functionality. The user simply asks it a question, then shakes the droid...the droid then vibrates as it gives the user a yes or no "majical" answer for any query. But, The Majic 8 Ball insists upon having "full internet access" before installation (as my 14 other downloaded apps do, gps access, access to other apps, contact lists etc). How much fun is it, and the others having on the internet without me, shouldn't we be playing together? For some odd reason, I feel as though I am missing out.

These are not market shares in units - these numbers don't say that Google's competitors are literally selling less units than before, instead they simply show that Android devices purchases are on the rise.

No they don't. They IMPLY that Android sales are on the rise but they certainly don't SHOW that they are. It could simply be that more and more Android users are using the web than before (unlikely but the statement in the article is pure supposition).

boo_star said,
No they don't. They IMPLY that Android sales are on the rise but they certainly don't SHOW that they are. It could simply be that more and more Android users are using the web than before (unlikely but the statement in the article is pure supposition).
While this is true, we already know Android purchases are rising, and it's pretty obvious that it's incredibly unlikely to be down to current Android users using the net more.

Kirkburn said,
While this is true, we already know Android purchases are rising, and it's pretty obvious that it's incredibly unlikely to be down to current Android users using the net more.

I know, but I personally think the article would be better without that statement since it is only based on supposition.

boo_star said,

I know, but I personally think the article would be better without that statement since it is only based on supposition.

If it was a pro-Apple supposition, you'd love it.

andrewbares said,

If it was a pro-Apple supposition, you'd love it.

No, I wouldn't.

I like my news based on fact not supposition.

What's impressive is that AT&T alone has had to deal with the vast majority of mobile traffic on its own. No wonder it sucks.

While android's growth is impressive ( I love android ), one would have to compare the data people use on those phones. I think a stand-by android will use more data than a stand-by iphone , but an iphone user will use more data (streaming shizzle) than an android user.

Julius Caro said,
What's impressive is that AT&T alone has had to deal with the vast majority of mobile traffic on its own. No wonder it sucks.

While android's growth is impressive ( I love android ), one would have to compare the data people use on those phones. I think a stand-by android will use more data than a stand-by iphone , but an iphone user will use more data (streaming shizzle) than an android user.

It always depends on the number of services you have activated on your phone. Infact if we choose default settings my iPhone just sucks all the data compared to my brothers android.

TDQuiksilver said,
Why's that ccoltmanm? Because it doesn't obtain signal well enough to use the data?

*instant rimshot*

I have my instant win for when I see someone with an iPhone 4. I just hold the bottom-left corner of my Hero and show that I still have signal.

Also, epic joke!

The graph is misleading. This doesn't mean there is less iOS traffic, just less in contrast to android. Some people may have switched but iPhone 4 is still selling like hotcakes, it just uses less bandwidth than droid.

ccoltmanm said,
Some people may have switched but iPhone 4 is still selling like hotcakes

Are you completely sure about it?.
Take note that the only company that really know the sales number is Apple and the manufacturer (Foxconn), but Foxconn is not allowed to divulge any information.

btw, when a was a kid, i sell 1 million of lemonades. :-P

ccoltmanm said,
it just uses less bandwidth than droid.
These stats are not based on bandwidth, but almost always visits (or pageviews).

ccoltmanm said,
The graph is misleading. This doesn't mean there is less iOS traffic, just less in contrast to android. Some people may have switched but iPhone 4 is still selling like hotcakes, it just uses less bandwidth than droid.

Title matches the graph, what's misleading there? Or would you say the title should read "android and ios traffic are both rising"? Well of course?

I didn't know they actually count internet traffic using bandwidth? Even if that's true it doesn't change anything. If a page is 15kb then it's 15kb. it won't magically become 16kb on a different phone.

Yea they need more carriers that means more GSM and CDMA in more countries hope windows phone 7 does not make the same mistake.

Xypro said,
Yea they need more carriers that means more GSM and CDMA in more countries hope windows phone 7 does not make the same mistake.

I doubt it. The windows platform has always been universal from what I remember.

Quick Shot said,

I doubt it. The windows platform has always been universal from what I remember.

Yep. It's been said that WP7 will show up on "all major carriers", but it's still extremely frustrating that all the leaks so far have been for at&t handsets (unless I've missed some). I know at&t is MS's launch partner, but you'd think there'd at least be a few blurry snapshots of mystery CDMA devices by now, yeah?

The only exception was the HTC Touch Pro 2. It was WCDMA/GSM compatible, but not at 850MHz that Telstra uses, so it took longer to get that device here.
That's not a WM problem though.

Well that would help but a more basic problem is that an iPhone/Contract is so expensive compared to an equivalent Android phone. Apple has always been a provider of premium price products. In some markets like mp3 players that has worked fine. But the phone market is FAR to competitive for them to retain a majority in the smartphone market.

Quick Shot said,
Ouch. Apple is hurting. Time to expand to more carriers

Both iOS and Android are seeing growth. The graph is in %, and show that the Android market is growing faster. But not necessarily showing a mass migration from iOS to Android. You would expect this, especially when you consider that in the US iPhone is only on AT&T, while Android is on more providers.

Shadrack said,

Both iOS and Android are seeing growth. The graph is in %, and show that the Android market is growing faster.

In fact, the only thing that could be said of these graphs without external knowledge in this regard is that iOS usage *may* be decreasing for it is decreasing with respect to Android. Undoubtedly it is more likely increasing though, as the total usage of smartphones increases.

So basically Shadrack, the graphs don't show that and it's probably not what the OP meant when he said that. He means iOS share is falling with respect to Android, which is what the graphs show and is why Apple is hurting.

Shadrack said,

Both iOS and Android are seeing growth. The graph is in %, and show that the Android market is growing faster. But not necessarily showing a mass migration from iOS to Android. You would expect this, especially when you consider that in the US iPhone is only on AT&T, while Android is on more providers.

or, it is more easy to say that Android is taking over Ios. Ios lowered from 76 to 56, while android was from 9% to 25%.

In any case, Android is giving the same experience that ios plus more features and cheaper, so it is logical that Android sooner or later will overthrown ios.

Magallanes said,

or, it is more easy to say that Android is taking over Ios. Ios lowered from 76 to 56, while android was from 9% to 25%.

In any case, Android is giving the same experience that ios plus more features and cheaper, so it is logical that Android sooner or later will overthrown ios.

Android phones are NOT cheeper when you consider the amount of storage you get. Most people I know with Android phones went with Android because they didn't want to switch to AT&T.

Shadrack said,

Android phones are NOT cheeper when you consider the amount of storage you get. Most people I know with Android phones went with Android because they didn't want to switch to AT&T.

Android phones support SD cards, and as of 2.2 Apps to SD, so the amount of storage you get is only limited to how many SD cards you can carry. With Apple devices, if you run out of storage you can't just buy a larger card, you have to upgrade to the next model.

rheostat said,

That's funny, my sarcasm detector just lit up.

Cheap compared to having to buy a whole new device to upgrade your storage don't you think?

Considering 8gb micro SD cards can be had for a song. I mean, really. 8gb of apps? C'mon.
At least I don't have to buy a new device when I run out of room...

Shadrack said,

Android phones are NOT cheeper when you consider the amount of storage you get. Most people I know with Android phones went with Android because they didn't want to switch to AT&T.

Droid X with 16GB microSD preinstalled and 8GB of internal memory for apps: $199